StumbleUpon is a social bookmarking site. It's also a social networking site enabling people to interact with each other and build profiles. Because of these two unique aspects, StumbleUpon is a fantastic tool to boost awareness for your business.Let's take a look at five strategies to use StumbleUpon to boost Business Awareness.

#1 Stumble Your Website Pages

While it's not the first thing you'll do when beginning to use StumbleUpon, eventually you can and should Stumble specific pages on your own website. However, there are a few tactics to ensure best results. The first is that you don't Stumble every page on your website. This will ultimately negate all of them and it's pretty transparent. Instead, Stumble only your best pages, pages other people will likely Stumble as well.

Additionally, you want to link to specific pages within your website rather than your home page.

#2 Building Your Profile

When you build your StumbleUpon profile you'll be asked to choose topics. Topics are categories you want to stumble or be stumbled - topics you're interested in. When you take this step, select topics in which you wish to position yourself as an expert. Select topics you've researched and checked that your target audience or market would be most interested in

#3 Tag Strategically

When you choose StumbleUpon tags (categories), this will be one time when you actually want your keywords to be broad. This is particularly important when you're giving your own website pages the thumbs up. Once you add the most obvious tag to your page, you can then add up to four more tags with your own keywords. Each tag should be no more than 3 words long (maximum: 32 characters, including spaces), separated by a space.

#4 Integrate StumbleUpon With Your Other Social Networking Strategies and Profiles

StumbleUpon enables users to link their reviews and Stumbled pages to their Facebook and Twitter accounts. This great feature lets you essentially get three times the awareness from one social networking site.

#5 Use Badges and Buttons

Like other social networking sites, StumbleUpon offers users the ability to publish badges and buttons on their website content. You can publish a button next to content you want to be Stumbled. Buttons and badges can simply let readers know they can Stumble the page or you can publish a counter so they're motivated by social proof to jump on the bandwagon and Stumble your page.

StumbleUpon is a truly effective tool to build business awareness. Ultimately, like any other business building tactic, the keys to success are quality content and genuine interaction. It's important to build a profile, interact with others on the site and to provide value for your target audience.