Using a social bookmark is a powerful and effective way of getting to the top of search engine rankings. In this article, we try to explore the power of social bookmarks and understand how we can harness the same to generate internet traffic and the resultant sales dollars.

What Is A Social Bookmark?

A bookmark is essentially a way to organize information so that it can be retrieved easily. Most browsers have built in tools that help you bookmark a particular webpage. With social bookmarks the webpage is marked on the web rather than on your browser. This helps in not only organizing information but also sharing it. For instance, your relatives or friends could access your bookmark. In fact anyone on the web can, if you set your privacy settings accordingly!

Application In SEO

Webmasters understood the powerful application of this concept. They were aware of the fact that search engines tend to give higher ranking to any webpage, which has more backlinks. Social bookmarking is an effective way of backlinking. This makes the page look important to search engine spiders. The logic is that if a lot of users have found this content useful, you too may!

So began the era of bookmarks. Today a bookmark is one of the most important tools in the web optimizer's toolkit.

The Process Of Creating Bookmarks

Creating bookmarks is fast and effective! You would simply need to log on to a social bookmarking website and start submitting links. You could link it to an article, which would educate or persuade your customers and have a second link there connecting to your website or you could connect it directly to your website.

Each has its own pros and cons. People in general are tired of advertisements. They are less likely to click on a link that seems like an advertisement unless the offer is really attractive. This is the reason why many webmasters prefer to link to an article and educate their customers about their product or service. By addressing a particular need, they not only use educate them but a web of persuasion can be effectively built!

The other argument states that connecting directly to the website is better. As it includes less probability of losing a customer once they have been enticed to click. Instead of spending money on creating content and posting to the webpage, make the offer attractive!

However both are just opinions. None of them have been theoretically found to be better than the other.

Current Practice

Earlier, after a webpage was made, one would request their friends, relatives and colleagues to bookmark it. Or you could hire professionals who would charge for creating a certain number of bookmarks. With the advent of automation all this has changed. Bookmarks can now be created using an automated process. There are various softwares available which will take care of your entire bookmarking process. Prima facie they may seem a little expensive or difficult to use. But with a little practice, you will actually end up saving a lot of time and money. The entire task can be completed in as little as ten minutes!