Banners on Your Site
Computers & Technology → Internet
- Author Jane Zakerman
- Published August 17, 2010
- Word count 404
Traditionally, website advertising was all about banners and pop-up ads. The banner business model is very simple. When you sign up for a pay per click advertising network, you allow the network to place ads on your website. That network probably utilizes traditional methods of advertising, including the banner ads you see on many website. However, today there are alternatives to this form of advertising.
One alternative to banner advertising is In Text ads. This type of ad shows up as a double-underlined link on your keywords within your website. It doesn’t involve any banner ads or other images appearing on your website because the advertiser’s information is entirely contained in a bubble that opens when the mouse passes over it. Users can then read the bubble and decide if it’s something they want to click on.
In Text ads like the ones offered through Infolinks take up no additional space on your website. They’re also much quieter than traditional banner ads because they don’t result in annoying images appearing on your website. And since they’re a form of permissive marketing, your website users will appreciate them because they get to choose whether or not they want to see the ad.
There are also plenty of other advantages to having Infolinks In Text ads on your website. You’ll get a higher click-through rate with In Text ads because people are less likely to tune them out. After all, when was the last time you really remembered that banner ad you saw on someone’s website? You probably didn’t even notice it, and many other website users don’t even notice them anymore either. Higher click-through rates translate to higher revenue, which is exactly what you’re striving for.
You don’t even have to get rid of your traditional banner ads in order to utilize Infolinks In Text ads on your website. You can sign up for Infolinks and keep your traditional ads up, thus increasing the amount of ad space you have without sacrificing any of your content. In Text ads and traditional banner ads are the perfect combination to make sure your website is earning you the most money it possibly can.
Infolinks guarantees the highest payout possible from In Text pay per click advertising on your website. Infolinks utilizes the latest technology to maximize your revenue through the best possible contextual ad matching.
Jane Zakerman teaches service professionals and business owners about SEM and website advertising. Her presentations, columns and articles are being posted web-wide. Jane provides her readers with useful tips and advice about creating a winning marketing strategy. Jane currently consults for Infolinks.
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