Everything You Need To Know About Email Campaigns
Computers & Technology → Email
- Author Amber Thompsen
- Published August 17, 2010
- Word count 430
Email campaigning is basically sending promotional emails to a targeted audience with the objective of generating leads.
The frequency of an email campaign can be daily, weekly or monthly, but it must have a time frame. Email software programmes are the most effective method of transmitting email marketing campaigns to your target customers.
As with every new venture, email campaigning requires proper planning before it goes live. Here are some questions that you should adequately answer during the planning stage:
Why Set Up An Email Campaign?
Whether you need to be in regular contact with your clientele, or sharing ideas with other players in the same market, or even just simply saving time by sending group emails you need to clearly outline your reason(s) of wanting to setup an email campaign.
Target Audience
The campaign may be for your customers, company staff or colleagues. Knowing your audience will make it easier to predict responses that might be helpful for the campaign.
Content and Format Consistency
This helps in knowing what approach to use, so as not to confuse recipients. Changing the format and content might not go down well with your target audience.
Depth Of The Email
This is dictated by the objective of the email. For instance, a precursor email would not be as deep as a complete email with no follow ups.
What Are The Chances Of A Response?
You must research on the response rate of your targeted recipients, to find out how often they respond to emails. This will give you an idea whether to expect a response or not and possibly even when you should expect a response.
Is It Inline With Your Marketing Strategy?
It should always be in tandem with what you have planned out.
Benefits Of Email Campaigns Over Other Marketing Methods
- Cheaper Than Most Other Mode Of Advertising
Email campaigns as a form of advertising require minimal costs as compared to other forms of advertising, traditional print and electronic media.
- Flexible
Content in emails can be easily changed to make them current unlike other forms of advertising, which are harder to update.
- Allows Personal Communication
Emails can have names of the particular customer, allowing for personal communication, which eventually creates a relationship that may be good for business. Unlike other forms of advertising, emails can also be used to find out interests of individual customers.
- The Marketer Is In Control Of The Communication
The marketer can take the initiative and introduce his products to the customer even before the customer views his website or sees his ads on other media.
Amber is an email marketing consultant, as well as an experienced content writer. She has more than 8 years experience in this industry.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Proton Mail In Vivaldi Email
- Email Deployment
- Squarespace email campaigns vs Mailchimp
- Squarespace email campaigns vs Mailchimp
- Email Extractor from CSV
- How to download Gmail email content into a CSV file.
- Is email marketing legit?
- Mastering Lead Generation in 2024 Techniques to Attract More Customers
- Technology and gadgets
- Navigating the Cybersecurity Landscape: A Comprehensive Guide for Businesses
- Improving Email Deliverability: Best Practices and Tips
- Boost Your Business's Credibility with a Custom Domain Email
- 10 Benefits of Temporary Email and Why You Should be Using
- 10 Crіtісаl Rеаѕоnѕ Whу Yоur Buѕіnеѕѕ Needs Emаіl Mаrkеtіng
- Managing Your In-House Email with MDaemon Messaging Server
- How do I connect with AOL Customer Support? | +1 8885154600
- Optimize and protect your business email workflows
- 5 Quick Tips to Resolve POGO Games Not working and Sign in issue
- How to Earn Money from Email Marketing. Email Marketing for Beginners:
- How to Make Custom Personal Or Business Mail Logos?
- Best Gmail Backup Tool Review
- Powerful business email with MDaemon Messaging Server
- Email Marketing By Spoken Communication
- MDaemon Messaging Server - a business email server for Windows
- How to Reinstall AOL Desktop Gold
- Avaya Users Email List - Avaya Users Mailing Data - B2B Technology Lists
- Autodesk Users Email List - Buy AutoDesk User List - B2B Technology Lists
- Actuate Users Email List - Actuate Users Mailing List - B2B Technology Lists
- Email etiquette nightmares we could all do without
- Microsoft Outlook problems like freezing, corrupt PST, Profile, Add-in, and so forth