Video marketing has now been the most prominent and common feature of most websites especially landing and sales pages from internet gurus and marketers. Compared to just text and images, its presence alone is the most influential and powerful marketing tool. Just the person's face and voice alone is enough to attract any reader. If the reader likes that person, he or she can share with their families, friends and relatives. Indirectly through this, video marketing now becomes viral marketing.

That is the power of video marketing. It has now reached the proportional levels whereby radio and TV used to before internet. Seeing the person and hearing his or her voice gives most readers the assurance that they are dealing with the real person. Rather than just text and images which certain internet scams are made up of, watching and listening to the person live on the PC screen is the same as watching TV and listening to radio. That person is widely seen as a celebrity or even a hero if readers buy or even recommend what he or she promotes.

The next question you may ask is since video marketing is so powerful, how exactly do I use it to my advantage?

The first thing you need to do is to find what most people want. The common problems they face and immediate solutions they need to solve them. You can do a search through Google Trends or 43 Things.com whereby people indiciate their resolutions and wishes.

The second thing is to sign up for a free account at Clickbank. Clickbank is one of the largest online marketplaces promoting digital products and software such as ebooks and home study video courses. Once you got an account, search through its various categories and find the product that you think best matches most people's needs based on their problems and the solutions that product offers.

The third thing is to get a laptop with webcam or digital camcorder. If you are just want to do a video presentation at home, a laptop with webcam will do. But if you prefer outdoors or prefer to include screenshots of what your PC displays, you certainly need to invest in a digital camcorder. Preferably with a tripod for best picture quality.

The next thing is to do keyword research. Keywords are the words that most people type into a search engine tool bar to look for a particular item or service. You can do so either through a Google Keyword Tool, Spyfu or Word Tracker.

Once you have done all these 4 things, you can start promoting the product. But if you are shy and not comfortable presenting for the first time, you may consider writing an article like this one. Jot down all the essential keypoints and memorize if you have to before doing the actual presentation.

Once you got over the fear and probia of first time presentation, you need to promote to the next level. Instead of simply promoting other people's products as an affiliate or internet marketer, you may consider creating and promoting your own products using what you learn from how other people promote.

But if you are still not comfortable, you can start off with Private Label Rights. Private Label Rights or PLR in short are rights given to you to change the contents, charge the price you want and earn full commissions after purchasing other people's products and master resell agreement. As time goes by, you will become so accustomed and famiiar with presenting that subconsciously you get inspired to create your own products and promote your brand.

Whether you are promoting other products or your own, you need to download your video somewhere else before actually having one in your site. You can sign up at Youtube , Myspace or Viddler. If you are willing to invest more, you can actually buy from Camtasia which provides high definition videos and audio and is now used by many internet gurus.