If you have a salon or spa, email marketing can help you retain current clients, promote new products and services, as well as solicit new clientele while maintaining a high return on investment. Through email marketing software, you can send targeted emails that are automatically sent to your email list, providing you with the marketing you need without substantially raising your marketing budget. Whether you are sending email newsletters, sales promotions and coupons, or appointment reminder notes, email marketing software can provide you with the tools you need to grow your customer base.

Email marketing is a fantastic way to make your clients aware of your promotions and specials. Periodic emails can be automatically sent to your client list without having to have a staff member dedicate an entire day to sending out personalized emails. By harnessing the technology of advanced email marketing software, you can simply produce ONE promotional letter, flyer or even email newsletter, that the software then personalizes based on the information you gave in your original database.

As with many businesses, salons and spas rely on return clients and positive word of mouth advertising. If Monique enjoys her experience at the spa, she can tell a friend. Make this interaction a little more focused by sending regular emails to your clients. Now one or more happy clients can simply forward your email to a friend, allowing them to get all your promotional information as well as your contact information – solidifying this cold lead and changing it into a possible new client.

Another beneficial aspect of email marketing is the ability to send out reminder emails for appointments. When a client books a follow up appointment, your staff simply updates the database and the email marketing software will automatically send a reminder note prior to the appointment. It can even send multiple emails - one a week prior and then an additional email the day before, highlighting additional services available the day of the appointment. If a client hasn’t booked another appointment, a friendly inquiry letter can be sent to try and bring them back to the salon.

Email newsletters are effective tools for both salons and spas, as well. You can use them to promote your products and services while also providing a place to tell amusing or personal stories about your staff, making your clients feel like they are a valuable and treasured member of the salon. Useful beauty or styling tips can also make the newsletter something clients will be looking forward to reading each month.

Key marketing targets that can be reached with email marketing include:

• Retaining current clientele

• Promoting products and services

• Soliciting new clients

With the addition of email marketing software, you can increase your client base without breaking your budget. Reap the rewards that the internet can provide with effective email marketing campaigns.