The main purpose of any commercial website is to be able to communicate with its visitors, give the right amount of information about whichever product or service is being offered and finally, convert visitors into customers. It is imperative to adhere to certain basics, to make your website pleasing to visit, easy to navigate and leave a lasting impression on the visitor. The visitor should be able to enjoy a pleasing design, which will allow easy access to the actual content and move around the website easily in a sensible manner. Here are a few tips you should look out for when designing an e-commerce website.

Keep your website simple, both in an aesthetic point of view as well as an engineering point of view. Keeping things simple, and making it easier to locate the important sections are all that you need really. Keeping the site in plain HTML makes it easier to index, bookmark and quicker to load.

Make your website easy to navigate through. This is probably the most important item, because once customers find your site, they will most likely spend a few seconds deciding if it is worth going through. Customers need to quickly find the information they are after, or else they will return to their search engines to click on your competitor’s site. To make your site easy to navigate through, use a left hand menu that lets the visitors see what the main topics are, and lets them easily jump from section to section on any page of the site.

Ensure your website is compatible with all types of browsers. There is Internet Explorer, Firefox, Google Chrome, Safari and many more browsers out there. Many people leave sites quickly when they find out that they cannot work on their browsers.

Keep the search engines in mind. There are many ways that people will find their way to your site. One is directly, where you tell them the URL through advertising. Another way is via a link on another site. But the most significant way to a company’s web site is from a search engine like Google or Yahoo. It is very important the site is designed from the start to get the best rankings with good content and careful design.

You need to spend lots of time planning, developing and marketing your e-commerce website, to make sure that you boost your sales. Having a good e-commerce website design company by your side will help you make the best choices and steer you in the right direction.