Beginning an Web marketing campaign is only the first step in the battle. Sure it is a nice suggestion to start an Web marketing campaign if members of your target audience are likely to make use of the Web to research or purchase the products you sell or the services you offer but these marketing efforts may turn out to be a complete waste of time in case you are not diligent about evaluating the response to your Web marketing. This means each time you implement a change to your marketing strategy; you ought to assess the results of the change to select whether or not it generated a greater profit for you. This is important because it can help you select what is working and what is not working for you.

Evaluating the response of your Web marketing can be done in plenty of different ways. Customer surveys and embedded HTML code are two of the most popular methods of evaluating the effectiveness of an Web marketing campaign. Customer surveys can be as simple or as complex as you like depending on the amount of feedback you would like to get. However, one of the most effective ways to find out how well your different marketing tactics are working is to include a query asking the consumer where they first learned about your services or products. This is important because in case you discover a great deal of your customers are learning about your services or products through a specific venue, it is a nice indication this process of marketing is working well for you.

Embedding code in to your commercials for the purpose of receiving feedback is as well as a popular process of evaluating the response to your Web marketing strategies. Commercials can be coded so the business owner receives feedback each time an Web user clicks through a specific advertisement. This is useful for letting the business owner know which of his commercials are attracting the most attention. If the business owner is using two different designs for his commercials they may discover one design is attracting more attention than others and may make the decision to convert all of the commercials to a more effective style. Similarly a business owner who is jogging the same advertisement on several different sites may discover they is receiving more traffic from one web-site than others. They may also discover some sites are not attracting much attention at all. This would give the business owner an indication of which commercials to cancel and which of them to keep jogging.

Finally, the response to an Web marketing campaign can be evaluated by carefully reviewing web-site traffic statistics after implementing changes to the marketing strategy. This information is useful because an unusual spike in the amount of web-site traffic immediately after implementing a stage of the marketing campaign can provide positive feedback that the change was well received by potential customers.

While this process of evaluating the response to an Web marketing campaign can be effective it is important to note implementing multiple changes directly will make it difficult to select which changes were the most effective. Therefore in case you plan to make use of web-site traffic as feedback for how well your marketing strategy is working it is important to only implement one major change at a time so they can each be evaluated separately.