Determining whether or not your Web promotion campaign is working for you is a important part of the marketing technique. This is so important because while there is a great deal of Web promotion which can be completed without a great deal of expense, other types of Web promotion do have financial costs associated with them.

Also, in both cases there is a time and energy burden to orchestrating the Web promotion. For all of these reasons it is important for business owners to continuously evaluate their promotion techniques and strategies to decide what is working and what is not. This will help the business owner to focus his efforts on promotion strategies which are providing positive results as against those which are either not providing results or are only providing lackluster results. This editorial will examine a few different promotion strategies as well as how business owners can evaluate the effectiveness of these strategies.

Affiliate promotion is definitely one of the most cost effective Web promotion strategies obtainable.

This promotion strategy involves having other web-site owners known as associates post an advertisement on their sites to direct Web traffic to your web-site. This promotion strategy is cost effective because in most cases the affiliate is only paid when he produces a desired result such as enticing an Web user to click through the advertisement or to buy a product or service once they click through the advertisement. While the business owner is only paying for the advertisement when it produces a desired effect, it is still worthwhile to evaluate the effectiveness of these ads to decide whether or not they are working well.

Fortunately affiliate promotion ads have a natural feedback mechanism which makes it simple to evaluate how well the advertisement is working. This feedback is provided in the type of code imbedded in the advertisement which specifies which affiliate generated the net site visitors. This information is provided for the purposes of issuing payment to the affiliate but it can also provide the business owner with useful information on which affiliate ads are the most effective. This information is useful when the associates are posting different ads. The business owner may conclude the ads posted by the more successful associates are more appealing to potential customers and may opt to make use of this style of advertisement for all of their associates.

Business owners who use Web promotion strategies such as posting on message boards to promote their business might need to think about asking customers to complete a short survey when making a purchase. This survey can include useful demographic information which is always helpful for promotion as well as information regarding where the customer learned of the services or products you offer. Including the message board web address as one of the responses will give you a lovely indication of whether or not the message boards are helping to drive customers to your web-site. You may also have some unofficial feedback in terms of the response to your postings on the message board. If the general consensus is in support of your posts, you may conclude you are generating some interest in your business or web-site through this tactic.

Finally, an Web promotion strategy can be evaluated by studying web-site traffic results as well as sales receipts. Anytime you implement a brand spanking new Web promotion strategy or technique it is worth it to study your web-site traffic reports and sales receipts carefully to decide whether or not there is a spike in either traffic or sales immediately after the promotion work. For example, in case you send out an e-newsletter to those who have requested additional information about your services or products, you may notice there is an increase in traffic or sales soon afterwards. This is a lovely indication the e-newsletter was well received and effective. However, if there is not a marked increase in traffic or sales later to the e-newsletter it indicates the promotion work was not effective.