Colors are used widely in advertising and entertainment, although not many people really notice them, and this is good to learn if you want to learn how to make a website. This is a good thing, because it bypasses a person's logical thinking and before the customer knows it, he or she is buying the product without even knowing why.

Colors are generally divided into two groups: cool and warm.

Cool colors include blue, green and purple. Positive attributions of these colors represent calm, nature, confidence, clarity and relaxation. The negative side of these colors can show a sense of stagnation, depression and sadness.

Warm colors are color like red, orange and yellow. Their positive side includes excitement, happiness, energy, and overall fun. These colors negative side can be excessive force, anger, frustration and irritation.

As mentioned previously, colors can affect the mood of a person and, consequently, his thoughts and decision. A color combination can be a huge factor whether a person buys or even notices a product. As such, if you want to learn how to make a website that will catch the attention of potential customers and get them to actually try the products, or eventually become loyal patrons, then you best learn about the effects certain colors has on people.

Backgrounds

The background of a website is one important factor whether potential customers choose to stay and look around or immediately close or check another website.

If you want to attract customers who value cleanliness and order, choose colors that represent such ideas like blue, green and white. Be cautious about using too much that it would seem too robotic or impersonal.

If you want to promote power and strength, colors such as red, orange and black. However, using too much red and yellow can hurt the eyes and might promote irritation in a person. On the other hand, too much black can either show formality or a gothic look.

Text

The typical color used in text is black. But using black text on a white background can seem too formal or even robotic. A white on black background gives a gothic feel.

Blue on a white background can feel more peaceful and calm, and so does white on blue background, and even a combination of green and white.

Red on white background will attract attention, but using too much of red gives the idea of anger, which is usually bad for business. A red and black combination will give a sensual feel but can seem too informal.

Announcements

Colors such as red, orange and yellow will easily get the attention of visitors. Use them sparingly because too much can give the feeling of danger all over your website instead of giving the idea of a lot of offers. This is because the colors seem to represent potential danger, so people almost immediately check them.

Children

Interestingly, kids are usually attracted to bright colors like red, yellow and orange. This might be because they represent fun, movement and energy. The older age groups, however, have too much excitement already at work and school that they would usually appreciate more calm colors.

As you can see, colors can be used in a wide variety of ways in website design. Learn and use color combinations wisely and you will garner rewards, if not customers then at least visitors to your website. Ignore the importance of colors and you will get neither customers nor visitors. You can benefit from this as you continue to study how to make a website.