Publishing content online can serve many useful purposes for the author if done correctly. Increasing exposure, generating traffic and building credibility are just a few of the benefits you can expect when using content as part of your online marketing strategy. In order for any content to be effective however it must contain some sort of useful information for viewers. It is of equal importance the information you circulate be formatted in a way that makes it easy for people to skim and read. Lastly it will do you or readers little good if what you publish can not be found. So how do we best prepare useful information for online circulation so that it can be easily found and read by people?

Here are 3 quick and simple steps to take when using content in order to optimize it so it may be easily found and read by online viewers.

Keyword Density

Of course when using content as part of your online marketing strategy you will want to always use your keywords properly. Relevance and keyword density are the two simple rules you will want to keep in mind to make this work effectively for you. Careful here because having too many or too little keywords in your text will either classify your work as spam or reflect little relevance to search engines.

The suggested margin for density in your keyword use is between 2 and 5 percent of the total body of your text. To be safe aim for about 3 or 4 percent and you should be good.

Use Primary Keyword in Title

No matter what type of information you are publishing it will usually have a heading or title. When creating the title always use your primary keyword within it to male your composition more relevant in the eyes of the search engines. Now when you have people searching for information like yours, the primary keyword located in the title will make it easy to find.

Use Secondary Keywords in Sub -Titles

The use of sub titles is normally suggested when applicable since most people prefer to first scan any content before they decide to read it. When using sub titles it is always suggested to try and use your secondary keywords within these titles. This helps search engines crawl your content more easily to rank it for relevance while the use of sub titles makes it easier for readers to scan.

Now trying to 'balance' your search engine optimization efforts with composing useful information people find easy to read takes practice. Remember your first priority is to be sure the composition you create can be easily understood by people. If your content does not make sense when your readers do 'find' it your efforts will yield lesser results. Until you have perfected this style of writing always keep the reader as your main priority.

Publishing content is a terrific online marketing strategy that offers some pretty significant benefits provided the content is prepared correctly. Of course always assuming whatever you are publishing contains useful information, it is necessary to be sure it is easy to find and read. What good are your efforts and what benefit would people get if they can not find or read what you have composed? When using content online it is important to take certain measures to insure your intended viewers can easily find your work. Of equal importance is formatting it in such a way that makes for a very easy read. The 3 suggestions offered above address these concerns and are simple to implement. The minimal effort required to prepare any useful information in this way is more than worth it considering the increase in readership you stand to gain.