The World Wide Web can be such a daughting place to a newbie. Perhaps you have a website and you are wondering what all the fuss is about on the World Wide Web? Perhaps you are looking to start a new venture and think the internet could be a perfect place for it? Well how do you get your website visible to your target audience?

There are many ways to advertising your website. As with any kind of advertising this usually costs money either by paying to go in certain directories, or paying for every visitor to your website. There is a way to get endless free traffic to your website without paying a penny; this is Search Engine Optimisation, or SEO. SEO is a process that makes your site visible to the search engines and deems the order of the listings. If your site is showed when a keyword is used as a search query and somebody then clicks on your site, then this click costs you nothing.

If done right SEO will generate you much more traffic than any other form of paid advertising could. Also due to the nature of some of the paid advertising models, people are more trusting of results generated by the search results than those of paid advertising and they are more likely to click on the website.

The main point about SEO is it needs to be done effectively. If your website is not on the first page of the search results then SEO could be a wasted effort. Certainly the time it takes for this to happen can be more than paid advertising, but the results are certainly worth the wait. In fact even for brand new site in just a few months a website can rank well for popular keywords, receiving allot of free traffic.

Certainly you need some knowledge to undergo SEO on your website and although it is not rocket science does take a lot of time. The main factor for success is link building which takes the time. In my opinion, unless you are superwoman, it is better to outsource this aspect of your business. If you are starting SEO from scratch it will take a long time to learn the techniques and time to experiment on what does work and what doesn’t. If you employ and SEO company to do this for you can be safe in the knowledge that your site will be ranking for competitive keywords quickly, meaning your turnover will soon increase, far outweighing any costs of an SEO company.

When you look for an SEO company to choose make sure you find one that will be able to get you page one result for your most popular keywords. Many SEO companies are either too scared to put their money where there mouth is, or will promise listings for easy ranking keywords which often will bring you in very little traffic or no traffic at all. What you need is an SEO company that will promise you SEO first page listings for the most popular keywords in your industry – Now wouldn’t that be nice!