Language Translation: Transforming Your Website Business
Business → Marketing & Advertising
- Author Steve Greenwood
- Published September 12, 2010
- Word count 566
Language Translation Services have seen a huge increase since the millenium mainly due to website businesses wanting to expand to global markets.
The world today is no longer isolated due to the exponential growth in global telecommunications. However, the final communication barrier between humans is yet to be overcome – the different languages being used by different people. To that end, language translation provides the best possible solution in bridging the gap between people who speak different languages but still want to do business together.
The demand for language translation services has seen a huge increase mainly due to the explosion in e-commerce activities. As the internet provides the largest united market place in human history, all businesses are pouring in huge sums of money to ensure that they get a piece of the action. However, there are many practical considerations and challenges that await business owners who want to use language translations to expand their website businesses.
Firstly, which target language should be selected for language translation? This decision will depend on several factors such as the target markets you want penetrate; the largest amount of people who speak a certain language; or the language that is said to be popular amongst internet shoppers.
This is certainly confusing! But you will get there if you take it step by step. Try to do a research on your business and identify what it needs most. There is no need to carry out language translation for your website into Mandarin Chinese even if that is the most popular market with the highest number of speakers in the world right now. Focus hard on who your potential customers are. Mandarin Chinese translation is only relevant to your business if you are selling to Chinese customers. If your business is catered towards European and western markets, you are better off spending money on translation into various European languages.
However, if your business is international by nature, your attention will certainly be focused on Mandarin Chinese, English and Spanish. Mandarin Chinese is still by far the most spoken language in the world and has the fastest growing consumer buying capability. Having your website localized early in Mandarin Chinese is likely to put you at the front of the market. It is true that you might need to wait for some time before the Chinese ecommerce market becomes mature as many Chinese users are yet to go online. But the potential reward is huge, so the risk and investment now is definitely worth a try.
On the other hand, Spanish is widely spoken by many emerging markets in the west, albeit having many different dialects. The population of Spanish speakers is still growing and they are also estimated to become consumers with a high spending power. Spanish language translation of your website is likely to help you to capitalize on this future growth of Spanish online shoppers.
Finally, once you have decided on the target language for translation, you will need to shift your efforts to Search Engine Optimization (SEO). This is a technique where you optimize your website on selected keywords so that they appear favourably on the Search Engine Result Pages (SERPs). This is a specialist area and it is recommended that you hire a professional to provide such service. The key is to ensure that the website translation uses the same keywords as those decided by your SEO expert.
Contact Prime Languages for Website Localization services. We specialise in localising websites for companies targetting global markets.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Market Research vs. Consumer Insight: Understanding the Difference and Their Impact on Business Success
- Unveiling the Dynamics of SEO Services: A Comprehensive Guide
- DIGITAL MARKETING: Benefits, Strategies and Future Possibilities
- Local SEO: How It Can Impact Your Local Business
- How to Choose the Best Digital Marketing Agency for Your Business
- Why Gold Remains a Safe Investment in Kuwait’s Changing Economy
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- How AI is Revolutionizing Marketing: A Game-Changer for Online Marketers
- Exploring the Impact of Marketing Strategies on Public Image: A Case Study of Epson and Prince Andrew's Challenges
- The Power of Persuasive Copy: Techniques To Boost Conversion Rates
- The Role of Content Marketing in Building Brand Awareness
- Are Gucci Bags Made of Animal Skin?