The price of gold on the stock market has recently taken a fall of around $100 per troy ounce, but don't let the recent dip fool you. Gold is still expected to be on target to hit $1300 by the end of the year.

Gold is a great investment for the future and in the coming years may even double the price it is now. Studies everywhere are showing that the stock markets and housing markets are in for another crash and just as we think we are coming out of a recession, we are actually headed for another double dip recession or possibly even a depression like that of the 1930's.

Not really a comforting feeling as many families across the United States and beyond are struggling to survive and on the brink of losing everything. Gold is sometimes the only thing of value they have left. Some items are precious gifts from loved ones that have been passed down through the family, but there comes a point when the priceless metal needs to be sold just to pay the next bill or buy some needed food.

That is why it is imperative to find the best value for your gold. Even though gold has taken a slump at this moment, it will come back up very soon. If you have to sell now, you have a bunch of options. Just do a quick search on the internet and you will find the gold market is hugely competitive will a lot of advertising dollars being spent to get in front of the millions of people selling their gold.

It is hard not to be fooled by some of the expensive television and radio adverts telling you that you will get the best price, or that they are the biggest and best company. Usually, they are far from it and you have a much better chance at a better return for your gold if you deal with a local "we buy gold" company than one of the massive gold companies.

Local businesses don't have huge overheads and pay millions for advertising, so many times they can give back more than most. A good deal is to get back 60% of spot value for your karat weight in gold.

Georgia Gold Refinery in Atlanta Georgia is an example of a great return. They pay back 63% of the true gold value and even give 20% of their profits to a charity that you can choose. They have a mail in program like the big boys in the gold market, which is insured and they will even take the time to give you a personal call to tell you how much you are getting for your gold and if you will accept their price. This personal touch is something that keeps their business busy as they get plenty of word of mouth business. You can find out more at http://GoldGivesBack.com