Twitter and Facebook—Why are they Essential to Your Business?
Business → Marketing & Advertising
- Author Domenic Carlson
- Published September 29, 2010
- Word count 586
Twitter, Facebook, and other Social Media Sites are beneficial to your business because they:
(1) Make branding easy
Customize your brand by creating a page that perfectly expresses your company’s identity, and read and respond to what others are saying about your brand. This is valuable for Internet Marketing.
(2) Allow for lead generation
Connect to prospective customers by linking them to your business’s conversion points on the web.
(3) Reach new customers
Utilizing Twitter, Facebook, and other social media websites allows you to reach a world of customers that you otherwise would not have.
(4) Potential for viral marketing
Social networking sites allow your business to spark discussion and promote yourself through word-of-mouth.
(5) Likelihood of client retention
Customers feel more involved with your business and brand if they can interact with humans on the other end. Social media facilitates this exchange in real time.
Branding - Facebook can be a great resource for generating brand awareness. Facebook is becoming popular amongst various age demographics and can be a create interception point for building your relationship with you consumers and prospects.
Customer Engagement - Using Facebook applications can be a great way for communicating promotions, contest and events. Again, it is another interception point that can be leveraged to entice consumer engagement with your brand, your products or your service.
Drive Web Traffic - Facebook can act as a portal point for driving traffic to your site and other online properties. Along with Search Engine Marketing and other tactics, it certainly helps.
Reputation Management - can be a useful tool for seeing what users are saying about you and your brand. In addition your Facebook profile can now be indexed in the search results and as a result can provide another favorable listing in the organic search results of the engines.
New Customer Acquisition - Facebook provides an opportunity to find consumers you may have not otherwise discovered.
Lead Generation - Similar to the previous point is that Facebook can act as another potential lead gen tool that can be used to qualify leads. Reviewing potential prospects' profiles may help you build a relationship with your prospects and aid in the lead generation qualifying process.
Client Retention - provides another potential interception point to build the relationship with your consumer.
Access to the social world and its inherent value; aka "the cool factor" - You never know who is using Facebook. Consider the following scenario: a potential prospect could be doing research on your brand or organization and may use Facebook to see if you have a presence there. Then they see that you have a Facebook profile and see a number of positive posts about your brand. This in turn can shape their perception and could end up being one of many deciding factors as to why the prospect selects you over another vendor. The perception that Facebook is "IN" and the fact that you are using Facebook could help influence their perception of your brand.
The Viral Effect – Facebook allows you to take word of mouth to a whole new level. Nothing attracts a crowd like a crowd, and Facebook is attracting quite a crowd; 500 million as of this month.
Feedback Mechanism - Using Facebook and the various applications available can help you understand consumer behavior based on the sharing of content and commentary on the social networking site.
Build Business Use Cases - Facebook can provide you with an opportunity to build successful business cases as you target specific vertical markets with specific business objectives.
Domenic Carlson writes on behalf of inSegment, Boston's leader in Internet Marketing, Search Engine Marketing, and the home of Boston SEO.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Essential Marketing Strategies for Small Businesses in 2024
- 10 Techniques for Achieving a Lean and Efficient Supply Chain
- Digital Marketing
- Stylish Dresses for Girls: Perfect for Special Occasions
- Airbnb Guest Favorite Badge: A Must-Know for Hosts
- Market Research vs. Consumer Insight: Understanding the Difference and Their Impact on Business Success
- Unveiling the Dynamics of SEO Services: A Comprehensive Guide
- DIGITAL MARKETING: Benefits, Strategies and Future Possibilities
- Local SEO: How It Can Impact Your Local Business
- How to Choose the Best Digital Marketing Agency for Your Business
- Why Gold Remains a Safe Investment in Kuwait’s Changing Economy
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses