Creating a Effective Email Marketing Campaign
Business → Marketing & Advertising
- Author Rebecca Habel
- Published September 28, 2010
- Word count 520
How do you get your email marketing efforts read by your recipients
Creating a compelling email marketing campaign is not about obviously promoting your products
You probably get lots of product emails every day And, if you're like me, you don't read everything that you receive. So many emails appear to be advertising some product or other, that most marketing email is regarded as spam, even if you elected to receive it.
This article will show you how your email marketing campaign can go to your subscribers and get read by almost everyone.
Your Email Promotions Compete With Your Competitors Emails, All Demanding YOUR Customer's Attention!... Are You Sure Yours Is Going to Win?
Learn more about little known, yet very effective secrets for writing hyper-responsive, profit-pulling emails that can triple your sales WITHOUT increasing the size of your list!...
Email Marketing Campaign Tip #1
Offer high quality content. If you offer something of value with your email marketing campaign, your email won't be regarded as spam. The truth is, if you offer a quiz, a short article, facts, tips, hints or even a free download offer, your email is opened instantly .
When you've got their attention}, you can use subtle product references inside your email.
Email Marketing Campaign Tip #2
To keep your email desirable, keep your language believable. Outrageous claims, overuse of exclamation marks and unbelievable promises are for obvious sales attempts. Your readers will not {keep opening|continue to open|stay subscribed for| your emails and will ignore anything of value you give them within a very short time.
Email Marketing Campaign Tip #3
If you can separate your subscriber list into specific groups, then do so. This way, you can send particular email marketing campaigns to the best targeted, interested list. If you're sending information to people who have no interest in your promotions, they're not going to read your emails. If they share special interest, the email seems more specific to them. Product references and links can be inserted without losing the interest of your list.
Email Marketing Campaign Tip #4
It's good to write in the first person and to an individual. If you use words such as "others" instead of "your" and "we, us, our company" instead of "I", your email may get trashed. When you offer your products and services though, sometimes it's better to offer it from a third party. Then, it's not coming across as pushy salesmanship. Remember, keep your email marketing campaigns unobtrusive.
Email Marketing Campaign Tip #5
Don't mention your own site in your content. Mention it at the end of your email. It can be better to use keywords within your copy to link to another site. When you do it this way, it's clear that the link is to do with the subject. Make sure that any links you do use, are appropriate to your readers. The links must only be included to provided to give more opportunity for your readers to learn about the subject.
Email Marketing Campaign Tip #6
Follow the tips in this article and you'll be well on your way to starting off your subtle email marketing campaigns.
Lastly, get your copy of Easy Ezine Profits to discover more methods to highly successful and subtle email marketing campaigns.
Rebecca Habel and has been online for since 1988. Get hundreds more articles like this, to increase your online income at her blog Rebecca's Resource
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