Article marketing is one of the most effective online marketing strategies used on the internet today. The only 'drawback' to this form of advertising is that writing articles can be labor intensive and time consuming. To compound this 'dilemma' many 'experts' suggest to not submit the same piece of content to multiple article directories since they feel it does little good. The reasoning is that duplicate articles in different directories will simply 'cancel' one another out thereby resulting in a total waste of your effort and time. Huh? Is this reasoning to dissuade others from writing articles, or perhaps to simply sell more 'spinning' software? In either case it only stands to reason that if a directory will publish your content, it seems to me that you, as the author, have achieved your goal. After all exposure is what you are looking for is it not?

Here are 3 advantages you can expect to experience when you submit the 'same' piece of content to multiple article directories.

Less Work 'Spinning'

Let's face it, after all your effort 'reworking' the same article it will still say the same thing! Regardless of the message your content contains, writing articles over and over again just to simply 'reword' what you have said is exhausting. In fact there is no better way to discourage somebody from composing anything they can submit to article directories than to have them spend so much energy rewriting everything they compose! Insanity maybe, but very effective at selling spinning software nonetheless!

Less Time Invested

There is only so much time in a day and needlessly rewriting content does not seem to be a productive use of that time. By avoiding this useless task you now have more time (and energy) to create fresh content that can be submitted and put to work for you.

More Exposure

Your articles are written to help you gain exposure and there is no better way to do this than to spread them around. A properly written article will be accepted at any directory looking for quality content. One thing to consider is this, does it not make more sense to have your article available for viewing and possibly use, at as many directories as possible? Is this not the type of exposure you are looking to achieve? By limiting the number of directories you submit to based upon duplication fears or self-imposed time constraints from rewriting everything you compose, your are limiting your exposure.

As true as it is that article marketing does involve some time and effort it is also one of the most effective online marketing strategies used today. Although there are many 'experts' that discouraged submitting the same piece of content to multiple article directories I remain confused as to the reasons why. It is alleged that having the same article in different directories will only cancel one another out due to the 'duplicate content theory' many use. It seems to me that if you can get your content published you have achieved your goal which is EXPOSURE! The 3 advantages you can expect to receive when writing articles and submitting them as the same exact piece of content are discussed above. Your only concern is to get your work published allowing the article directories themselves to display and distribute your efforts. When directories as a whole start refusing to publish content due to duplication issues I will then give the opinions of many experts a second thought. As it is at this point, their suggestions serve to only make writing articles harder than it really needs to be!