No out of Pocket Cost Marketing Beats Groupon Atlanta
Business → Marketing & Advertising
- Author Tabitha Walters
- Published October 18, 2010
- Word count 788
No Out of Pocket Marketing System Beats Groupon ATL
Groupon, and other clone discount sites, have built a reputation of selling huge amounts of discounts coupons for advertisers during one day marketing campaigns. With the mammoth size of Groupon Nation, businesses that run these campaigns sell hundreds, sometimes thousands of discount coupons.
In this free report, you are going to learn if these campaigns benefit the advertisers and how to employ an advertising/marketing system that is guaranteed to beat Groupon and clones campaign outcomes.
Are Groupon and Clone discount sites good for businesses?
The Groupon campaign as a stand alone marketing tool is totally ineffective in accomplishing what businesses need to achieve with their marketing dollar. Consider these facts: Groupon requires that businesses advertising on their site offer discounts of at least 50%. They also charge a fee of 50% of campaign sales receipts.
In a recent survey conducted by BuyAlongWithUs.com, of businesses that ran discount campaigns we found that most were under the impression that excellent customer service would draw discount coupon buyers back to their businesses. An astonishing 95% of businesses surveyed disclosed that they had no system in place to retain coupon buyers that came into their businesses. Even more amazing was the fact that although they paid high fees, they were not given access to their customers contact info.
One of the first principles of marketing is: Creating customer loyalty is more important than selling products or services.
How to Create loyal Customers
What most people don't realize is that the most successful businesses focus on building lasting relationships with their customers, rather than on selling their products and services. Its an important distinction one that can literally make or break your business. The fact is, people today are cynical. Rest assured, if a given consumer has been victimized by scams and bad service himself, he has certainly heard the horror stories of the many thousands who have. As a result, people are slow to trust new businesses, web sites, and people and brands they don't feel they know.
In order to be effective, your marketing must effectively address consumer cynicism. To get results, you need to bring your marketing down to a very human level.
This process of customer relationship building should be the #1 goal of your marketing system to connect with your customers in ways that are meaningful and valuable to them to build relationships that allow them to know, like, respect and ultimately trust you. Over time you will create more and more of these relationships.
If you could choose right now, which would you choose; 600 loyal customers or 3,000 discount coupon buyers?
HOW TO BUILD STRONG RELATIONSHIPS?
First, you need to find a way to attract potential customers to your business , a way for your customers to begin to get to know you. This can be accomplished easily by means of a webpage or a blog. Other methods include Face book, twitter, and other social networks.
If web pages blogging and twittering isn't your thing, do not feel bad. Most business owners do not blog or keep up to date web pages. We will show you how to include those services in your marketing plan.
Getting targeted traffic to your web site or blog is, of course, a critical factor in your business marketing system. This is where Video and Article marketing comes into play, providing a manageable, cost-effective system for providing timely information about your business and the services you offer. By submitting your video and other content across the Web, and delivering it to your target audience, Video and Article marketing helps to build your credibility with potential customers who didn not previously know you or your business. To establish that credibility is essential. Then they will be willing to spend time on your web page or blog.
The simple fact that your content is so everywhere online immediately builds your credibility. As a result, you are then able to attract a much higher percentage of potential customers to your site/blog and business.
HOW WE CAN HELP
BuyAlongWithUs.com helps businesses establish a simple system by which they can interact with potential customers in the following mediums:
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Blog/ Web page
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Video Marketing and Distribution
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Article Marketing and distribution
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Social network on BuyAlongWithUs.com
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E-commerce page so that you can sell your services online
The most amazing aspect of this system is that we are so confident that your business will benefit from this system items we will create and submit your first video absolutely free! When you see your video on the first page of search rankings, you will understand why this system beats Groupon.
To claim your free video production and submission please click on the link below.
http://buyalongwithus.com Writer Tabitha Walters is an expert on economy related matters. Her research is in the field of e commerce, specifically, how it affects consumers, advertisers and marketers.
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