It can be very lucrative and exciting running your own network marketing or MLM business. Although, if you are struggling to get leads for your business, it may not feel exciting or lucrative.

It can be discouraging when you are struggling to generate leads and are barely able to make enough money to continue on to the next month. You might even feel like quitting.

This doesn’t have to be you. You just need to know where to look for qualified leads and then you need to know the right way to market to those leads.

Does this sound too easy? It is, but it doesn't come without work. Although, this work will be results producing, rather than time consuming - we've all been there before.

Let’s answer some questions.

Who Are Qualified MLM Business Leads?

So first, you must know who your target market is. It’s not your friends and family. It’s not your neighbor and it’s not the guy you ran into at Starbucks.

I am well aware that many network marketers have built their businesses these ways: making lists of family and friends, using the "ten foot rule" etc. and I mean them no disrespect to them.

That being said, this is not how you want to build your business because it's simply not efficient nor is it effective (at least not for the vast majority).

It's important to understand that your target market is made up of two groups of people.

1. Other network marketers. This is because they are already sold on the network marketing and MLM industry. They "get it" and don't need to persuaded. This is a tough one for many marketers because it seems counter-intuitive. Most marketers want to know why market to someone who is currently in a network marketing or MLM business?

Well, you want to become a leader and provide value to other network marketers. When they are looking to switch network marketing companies because they are unhappy, who do you think they are going to want to join?

In addition to providing them leadership, you can also market your own products or some affiliate products from time to time. It's important that you are offering only good quality products though.

Even if they never join your primary business, these products will not only help them grow their business, but they will also provide revenue for your business

If you remember nothing else from this article, remember this:

• Build Your List

• Build A Relationship With Your List

• Market To Your List

2. The second group of people who you want to target for your MLM business are those that are actively looking for a business opportunity. They are looking for a solution to a problem and that is what you can offer them.

Let's take a moment to think about this in another situation.

If you were selling your beautiful home, would you go solicit your family and friends to buy it? Of course not. You would hire an experienced Real Estate Agent and they would market your home to people who are actively searching for a home by placing it on things such as MLS. This is a service that buyers use almost every day to search for their new home.

It doesn’t matter how big or beautiful the house is, if your friends and family aren’t looking for a house, they are probably not going to buy it from you!

This same philosophy applies to your network marketing or MLM business.

Where Are You Going To Find Good MLM Business Leads?

As I mentioned above, you are not going to find qualified MLM business leads by going through your family tree. You also won’t find them by approaching all of your friends the next time you go out.

Once you learn effective attraction marketing strategies and then implement them into your business, you will begin to generate qualified MLM business leads.

If you are not a student of attraction marketing, I would highly recommend that you become one. Learn what it is that your prospects are searching for and then provide them with whatever that is.

It is so important that you figure out what the problems of your prospects are and then provide them with solutions to those problems. This is how you will attract quality MLM business leads, customers and distributors into your business.

Do this quick exercise: Think about exactly who you are targeting when you are marketing your MLM business. What is that person looking for? Why are they looking for it? More importantly, what will it provide for them?

Take some time to answer those questions. Provide those answers and solutions to your target market and you will attract endless leads into your MLM business.

Remember, people aren’t looking for an MLM business. They are searching for a solution to a problem. What is that problem?

Answer that question and you will no longer struggle for leads!