Many have made brave claims about making tons of money by using PLR products. Others may remain skeptical about the effectiveness of PLR materials since they would be used again and again by multiple owners across the World Wide Web, triggering an issue with the search engines known as the duplicate content penalty. So what is the difference between people making lots of money with PLR products with others who fail miserably in their attempts?

The PLR materials are very useful materials, if you know how to use them correctly and it is easy to avoid possible problems when using these types of materials online. PLR materials can be a gold mine or it can be a time bomb waiting to explode which would destroy your online venture faster than you can blink an eye. Knowing how to use them and when to use PLRs is very crucial to your online success.

There are several effective ways how to use PLR materials which would bring you the biggest benefit and escape the duplicate content penalty and other issues related to PLR materials. Here are 5 ways how you can use these materials and how to find the right one for the job.

1. High Quality

The most important part of any PLR material is the quality. Most PLR providers offer cheap, rehashed materials that are sold off as PLR stuff. It doesn’t matter if you are dealing with articles, videos or e-books, it is important to observe the quality of the PLR material so you can gain maximum benefit from your investment.

2. Limited Distribution

The weight of the PLR materials depends on the number of copies circulating around on the World Wide Web, if there are only 25 copies of the material, then the value of this PLR stuff would increase. if the materials are given away freely to hundreds of webmasters then there is no value in using those materials unless they are totally rewritten.

3. Turn into PDFs

One neat trick is to turn you existing PLR articles into PDFs and submit them to file sharing sites that accepts PDF files such as Scribd. There are a couple other sites that do offer a backlink when you submit a PDF file as well. Do a Google search and you will find out more.

4. Turn into Videos

Video marketing is in the rage these days and if you can turn those old PLR materials into video content you can expect to make a good amount of money doing this. Use a simple program such as Microsoft power point or even the paid version of Camtasia to produce the video.

5. Total Rewrites

If you have some good quality PLR articles with well researched content, you may want to consider turning those into fresh articles by having a re-writer rewrite the materials totally. This can remove the threat of duplicate content and you can submit the new article to article directories. Use it as a web content or post on those Web 2.0 sites such as Squidoo.