If you have a website you already know the importance of traffic. It's like location, location, location, only for the internet. Pushing the targeted audience to your site is all it takes to increase your ranking and sales. Usually the owner or designer of a website is the person selected to drive traffic to your site. The main component in generating traffic is the search engine. Using search engines to generate targeted traffic is one of the least expensive methods. Another method to consider is listing your site on free web directories such as https://www.freewebsitedirectoryaustin.com.

Unfortunately, many website owners do not understand the importance of search engine visibility. Search engine visibility leads your target audience to your website. Producing an attractive website is important; but, comes in at a not so close second to search engine rankings. The following content of common mistakes may help you generate more targeted traffic to your website.

Using keywords effectively, this is one of the most critical areas of website design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic. Repeating the same keywords over and over (known as keyword stacking) may cause the search engine crawlers to bypass your page or site completely.

Taking copyrighted pages from other websites is plagiarism. The same holds true for copying icons and text to present as your own. Don't even think about it! Search engine crawlers are very smart and can discern page duplication. Attempting this type of plagiarism will cost you in the long run. Search engines such as Google and Yahoo take this form of thievery seriously; and will prevent you from ever listing on their site. Thus, you will never get the rankings you are striving to achieve.

Never use keyword or keyword phrases unrelated to your site. Sure, many unethical website owners try to gain search engine ranking by using keywords that have nothing to do with their website. You can place a keyword such as "sex" inside a meta tag for a page. However, this technique may cause your entire site to be removed from the search engine listings.

The common myth of hidden text – if you can’t see it then it must be okay! Never… Do not attempt to deceive the search engine crawlers. Though the text is not visible to your audience it is visible to the search engine crawlers.

All search engines do not play by the same rules. Each one has its own set of instructions, which are subject to change at anytime. Make it a point to learn what requirements are necessary to increase visibility and rankings on the most recognized search engines such as Google and Yahoo.

These are just a few of the methods used by unscrupulous website owners in an effort to deceive the general public and your target audience. Be honest and careful when designing your website. You do not want your site banned from the search engines.

Finally, make sure to check every page in your website for completeness, check for missing links, graphics, etc. There are sites on the web that can help with this for little to nothing. Investing a little time can increase search engine visibility and increase site traffic. After all, this is your primary goal!