Search engine optimization, or SEO, is a marketing technique that is used to improve website traffic and search engine rankings. If a website gets a lot of visitors, the chances of increasing sales and popularity also increases. This is every website owner's goal that is why they seek the help of SEO specialists to help them increase their sales and profits by optimizing their websites. There are two types of SEO specialists : freelance SEO specialists and SEO companies. So if you're a website owner looking for someone to optimize your website, you either seek the help of an SEO freelancer or an SEO company.

If you're looking for cheap SEO services, you may want to hire a freelancer to do the job. Usually, the rates of these freelancers are lower than that of established SEO companies. But as they say, what you pay is what you get so be careful. Hiring a freelancer to do SEO work for you is really risky especially if you don't know their work ethics and knowledge in optimizing websites. To be sure, ask for references and feedbacks from past clients. Ask his or her previous projects, ask if the campaigns were successful or not. From there you will know more or less if the person is capable to do the job.

SEO companies on the other hand are already established in this line of work. They know what to do and they do it well. There is a connotation that SEO companies charge very high for their services. Well, yes it is true for some, but there are actually a lot of SEO companies that offer affordable SEO services. Hiring an SEO company is less risky than hiring a freelancer. These people are already tried and tested so you're sure that they will really deliver results. Good results.

Choosing an SEO specialist all boils down to your budget. In my own personal opinion, if you have sufficient budget, I suggest you hire an SEO company to do the work for you. This way you are really assured that the work will be done well. You don't have to worry if the work is done properly or not. You just sit back and watch your site ranking go up the search engines.