With the resurgence of the Transformers action figures and merchandise coming back bigger, faster and more popular than ever, Transformer action figure toys are quickly becoming the popular gift choice for this coming Christmas season.

A durable Hasbro brand since 1984, Transformers action figures and toys have endured through both economic climate and the ever-changing tastes and consistently shifting trends in the toy manufacturing and design industry.

With trademarked items stemming from the original Saturday morning cartoon originally airing back in the 1980’s; to the now famous block buster movies, the Transformer brand sits steady and strong. Popular toys inspire boys and girls alike to create and change their Transformer action figures from the ever-protective Bumblebee, to the determined but often thwarted Megatron and his band of invading Decepticon rebels into their more benign car, truck or plane counterparts.

With soaring ticket sales at the box office as the release of the movies, Transformers and Transformers 2: Revenge of the Fallen, takes the Transformers action figures into the popular eye again, the resurgence of the Transformer characters has taken full seasonal hold. The Bumblebee character, as transformed into his counterpart, a classic yellow with black pinstripe Camaro, is one of Hasbro’s best selling Transformer action figures and one of the most popular characters in both movies. With fun Bumblebee action figures as well as a related line of toys based on the Bumblebee Transformer, this particular character will prove to hold a timeless appeal to children and collectors alike.

The Transformers Bumblebee Helmet which hits the markets just in time for Christmas this year comes with advanced voice changing technology. This fun and exciting addition to the usual helmet type role playing toy affords the child the opportunity to fully enjoy the look and feel of the Bumblebee character. With six different music modes, the Transformers Voice Changer Helmet and its voice mixing technology brings the Bumblebee character to a larger than life reality. Your child will enjoy the pre-set Bumblebee sayings like, "Your mission: Protect the world from evil" and "Bumblebee to the rescue!" along with many other phrases right from the famous movies.

Comfortably and snuggly sized with the use of a convenient and adjustable chin strap, the child sized Transformers Bumblebee Helmet will provide any child hours of character role playing fun. Made of a durable and light weight plastic, the Transformer Voice Changer helmet is light and easy to wear offering the child a fun alternative to other heavier and more cumbersome costume type role playing toys. Designed and decorated directly from the look of the movie character, the Bumblebee Voice Changer Helmet takes the child right into the fun and exciting pretend world of the Transformers.

The Transformer toys and action figures featuring popular characters from the Transformer movies and the long standing television cartoon series offer children endless hours of enjoyable pretend play. With Transformer action figure accessories such as the Transformers arm blasters, Bumblebee plasma cannon and for the even younger Transformer fan, the Mr. Potato Head Optimash Prime accessory kit, the Transformer brand of action figure toy is as popular as ever.