It has been estimated that almost 80 percent of all internet users use the Google network. So it is no wonder that a lot of online advertisers choose to do their promotion using Google adwords. This is a remarkable feat given that Google only started in 1998.

At the time Alta Vista and Yahoo were the heavy weights when it came to the world of search engines. But in such a short span of time, the remarkable Google has established itself as the leading and most widely used search engine in cyberspace.

Choosing the right adwords

How it works is that the ads will appear in the order of the most relevant searches made by the users. This is why Google is so effective. It gives the users what they want, and what they need.

More importantly, for advertisers this means that if their ads place high on the ranking they would pay less for their adwords. If they place low, they would have to pay more. If they do not get clicked at all, they would become inactive in the search engine. This is why it is important for advertisers to choose the right words that internet users would respond to!

Those who choose the Google program have the option of selecting the adwords that will go into their ads. This is essential, since the right choice of words can generate a lot of traffic to the advertiser's website. This is important, since in the world of online commerce, a lot of traffic means potential earnings! The best thing about this is advertisers only get charged when someone clicks on their links which contains these adwords.

Do your homework

The key to success is that advertisers would have to anticipate the needs of their potential customers. If their keywords pertain to a particular business; it would be best if they would do some research on what areas of their business people would inquire about the most. This way, they would have an idea of what type of possible adwords they would need to incorporate into their ads. This will help peak the interest of their potential customers and make their ads place high on the ranking list.

This way they would not only bring in traffic into their website; but they would also be rewarded by Google by being charged less for the effectiveness of their adwords.

Methods of placing your Google adwords

There are a variety of ways you can advertise your ads on Google. You can go with the exact match of keywords on your search engine. This means that that only ads that will appear on the search engine are those that match the exact words typed in on the search engine by the user.

Another way adwords work is by phrase. If the words in the phrase matches the exact order in which it appears in the ad, the ad will appear in a search engine. The ads don't have to contain all of the words that are typed in by the users.

Google adwords users also have the option of putting their ads on a broad search category. Any words that are typed into a search engine will yield a result that contain keywords that appear in the ad regardless on the word order.

False advertising

Sometimes it happens that a person chooses keywords and places them in ads whose contents are completely unrelated to the topic of their websites. As a result these don't receive any hits. It then drops in the ranking. When this happens the person responsible for the ad receives notification on the mail about their poor results. Enabling them to make the changes necessary to make their ad campaigns more effective. If they choose not to act upon this, and their ads continue to yield poor results, then the ads will be suspended.

Other benefits

Placing an ad with Google adwords help you assess the market value of your online business out there in cyberspace. Given that you are provided with statistical data. Since you know how often your ads appear on the search engines, and the number of times anyone clicks on your ads, and so.

Advertisers get an idea of how well their online business is fairing based on this information. Allowing them to run their business websites, and steer it in the right direction according to these statistics.

Those who are looking to find profits through the aid of advertising would benefit tremendously by using Google adwords. Not only do they provide good service, but they are also one of the most sought after networks in cyberspace by those internet users who are looking for great service. This is why most entrepreneurs who are looking to advertise their service or product turn to Google adwords to help them attain advertising success!