The majority of the webmasters as well as bloggers recognize that Google AdSense has the likelihood to generate a substantial amount of advertising income. As a result, most of them use AdSense to target high paying keywords. They have prior lists of keywords due to varied methods of identifying and compiling them. After putting up all these supposingly high paying keywords into their websites, the money still do not roll in as expected.

What have they done wrong in preventing the flow of money coming in?

Having proper and relevant keywords in websites is a factor worth noting. However what is most lacking is the absence of driving traffic to bring visitors to these websites is another factor that is often neglected. To bring in visitors, one needs to optimize the site navigation too.

Let's sit back and envision how visitors would read or search in your website. When visitors land on a certain page of your website, they have the likelihood to click on another page that seem interesting to them. How they land there is due to the other links that appears on a page that they initially landed on. This is what site navigation is all about. It also enable visitors to move about in your site rendering a way of maximizing your AdSense earnings.

A typical website has menu links on each page. The wordings on these links are what capture visitors' attention to click on one of the links that will take them to another page of that website. Links that have the wordings "free" and "download" usually catch visitors' attention without fail.

Such navigation logic can be employed in the use of driving traffic to your high paying pages. Some websites that are getting a lot of traffic from search engines, but have low earnings. Thus a great way is to attempt to use cleverly labeled links to get visitors off that pages and navigate them to the higher earning ones.

Before you test if such style will work for your website, you should have these two things. Something to monitor and evaluate those high earning pages you want to channel your site traffic to. Another way is to choose a few of your frequently visited pages. Therefore, this will ensure fast result to come soon.

The next thing is to do some brainstorming to come up with ways to get visitors to view a particular page and to have them click on the link that will take them to your high earning pages. A catchy and unique description for that link will entice the visitors to land on the desired webpage you wish. Think of something really unique that people do not get to see on a day to day basis. That will trigger their interest and pique their curiosity to see what it was all about. You may also use catchy graphics to capture your readers’ attention. These are just a few suggestions of how you can capture readers' attention. But with creativity, there is no limit as to how you can make your link more noticeable. There are no die-hard rules to follow regarding what to write. As long as you adhere to the guidelines of the search engines, everything should turn out fine.

Also keep in mind that it is all about location too. Once the desired attention-grabbing description has been created, you have to identify the perfect spot on your webpage to place that descriptive link to your high paying page.

It is great to visit other websites to learn how they are maximizing their site navigation. "Hot pages" or "Most read" lists are ordinary and overly used. Discover the ones that many websites are using and yet do not imitate them.

Another approach is to try and use different texts on different pages. Through this way you will discover the ones that work and the ones that does not work. Try to work around and put links on top and sometimes at the bottom. This is how you can test which ones get more clicks and which ones do not.

Keep testing and discovering the best options until you find the optimal site navigation style that works best for your website or blog!

~~ Lady Tara ~~