How to Buy Debt Leads
- Author Kristie Lorette
- Published October 26, 2010
- Word count 429
Buying debt leads represents a growing business opportunity. The types of debt leads that you can purchase include debt settlement and mortgage debt, as well as credit card debt and debt consolidation. Companies that specialize in any of these debt-related areas frequently purchase debt leads to ensure continued business. Finding reliable sources for these leads is not always easy, however. Even though debt lead buyers are in business of purchasing debt that belongs to others – have to be cautious when making debt lead purchases. Buying debt leads is ultimately a matter of trusting the source of the leads before completing the transaction.
Supplies Needed:
Reliable debt lead source
Instructions:
Step 1: Narrow the focus for the type of debt leads that you want to buy. Options for debt leads vary widely. As a debt lead buyer, you need to determine the debt leads that you are most interested in purchasing, whether those leads are specific to debt settlement, to mortgage debt, or to something else. Start with one type of debt lead: debt settlement leads, for example. Focus on purchasing only debt settlement leads until you feel comfortable with your lead source or sources. Expand your focus to several different types of debt leads over time – for instance, debt settlement and debt consolidation leads. Avoid expanding too widely, however, as this can make it difficult for you to find good debt lead sources.
Step 2: Research the debt lead companies that you are interested in working with. Debt lead companies specialize in locating debt from various sources – credit card debt, mortgage debt, and so forth. The companies then sell the leads to other businesses who make their money by working with customers to settle the debt. Check customer feedback, and make phone calls to these companies to see how easy the employees are to work with. If they are difficult to talk to and refuse to provide useful information before you are a customer, you cannot expect them to become friendly once you have become a customer. If, on the other hand, they offer useful information about the types of leads they sell and how they verify these leads, you may be more confident about your long-term relationship with them.
Step 3: Contact professional organizations to find out if your debt lead source is affiliated with them. The largest professional organizations are The Association of Settlement Companies (TASC) or the United States Organizations for Bankruptcy Alternatives (USOBA). Companies that have no professional affiliation with these organizations are trying to stay under the proverbial radar and are not reliable sources for debt leads.
Copywriter and marketing consultant, Kristie Lorette, is passionate about helping entrepreneurs and businesses create copy and marketing pieces that sizzle, motivate, and sell. She is also the author of Action Marketing: A Step-by-step Guide to Launch Your Business Marketing Plan. For more information, visit http://wp.me/ptLrh-1.
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