Marketing an Austin, Texas home is crucial to selling it. There are a variety of ways to get exposure for the real estate property. Some methods cost more than others; some work better than others. When multiple forms of marketing are used, more people will find the Austin real estate for sale. They will be looking online, in print, and in person.

Online

Capture the beauty and function of an Austin home for sale by creating a virtual tour. This can be done by a professional company or as a do-it-yourself project for someone with a knack for filming. Be sure the home is clean and well-kept before creating a virtual tour. Use optimal lighting and decide whether or not it will have a voiceover, background music or no audio at all. Include a floor plan with the virtual tour so that potential buyers will understand exactly what they are looking at and how it fits together to create a home. Post the virtual tour everywhere possible; on the realtor’s website, on an online community bulletin board, use pay-per-click advertising, and Internet links pointing to it from other websites, such as industry-related web pages or social media sites.

Print Media

Using clear, detailed photos of a home for sale will give people a better idea of what it looks like. The basic information afforded by a picture includes vital information, such as color, material, number of stories and presence of amenities like a chimney or garage. Be sure the clutter and any damaged areas have been removed and repaired before photographing the dwelling.

Use straightforward, clear wording in print ads that describe the different features present in the home. Include information such as the number of bedrooms and bathrooms, how many floors, what part of the city and the listing price. Any special amenities should be listed as well, such as a fence, pool, state-of-the-art appliances and energy efficient items.

In Person

Nothing can compete with the look of a home in person. This is often the last means of checking out a house for sale, but it is by far the most effective. When a potential buyer pulls up to it curbside and sees the construction of the home, yard, driveway and neighborhood together, the dwelling takes on a new feel with a complete picture. Going inside for an up-close look at the closet space, kitchen cabinets, bath areas and bedrooms can often be the difference between buying that home and another one. Consider hiring a company that specializes in staging Austin real estate to make the most of the property for sale. Be sure there is a for sale sign in the yard with a contact name, phone number and website or email address for the realtor.