High ranking and good links go a long way in retaining a site's ranking in the search engine. Contextual link building is one of the best options in hand in such cases. If properly monitored, it can prevent a website from being a Spam. Natural link building is a continuous process and demands constant improvement in links. It describes the efforts of the web designer to add links of a particular website in other sites. In fact nowadays, link popularity is the most important factor in calculating page ranking.

The rank of a website in SERP depends on various factors and link building is one of them. Link building is all about creating anchors to a site where the links and traffic will be coming up from other topic and content related websites. Back links link back to a site from a different site. Also known as inward links, inbound links, in-links and incoming links it is an integral part of search engine optimization methods and act as an incoming link to a particular website or a particular web page. Considered as a critical web marketing tool, one way link helps a site in getting better ranks in SERP and proves to be more effective if combined with other off page and onpage optimization strategies .

Link building helps the site in various ways. The list of benefits includes:

• Link building helps in indexing the visits to a particular website, adds to its popularity and ensures better ranks in popular search engines. However, it is the quality and not the number of back links that help to increase the popularity of a site. Website with quality back links are accessed by the crawlers and spiders of the leading search engines.

• Link building helps to multiply and at the same time increases the sales figures. Though a time-consuming process, it helps a site to receive prominent ranking and builds online publicity.

• Link popularity adds up to a site's trust and credibility. When users browsing a site see many popular sites linking to a particular site it makes them believe that the site is a verified, authorized, and is an authentic seller. They trust upon its content and suggestions and buy goods from the site without any hesitation or doubt.

• Link building also makes available a lot of financial advantages. It is not only a cost effective way of advertising but also proves to be beneficial in gaining quality traffic. All that is required is to develop a strong network of link exchanges. Posting links on popular forums or blogs that are frequently visited by users is also a good option thus increasing the sites visibility and boosting website traffic.

There are several online companies over internet that offers link exchange services. One name that deserves a special mention is SERP consultancy. The online portal offers high quality; spam free, link building strategies and packages that you may be interested to see.

David Roy is an organic SEO expert with more than 4 years industry experience. He is interested in SEO audit, niche link building and loves to explore new internet marketing strategies.