The online marketing strategy you choose to use is something of a personal choice and should be given much thought. When working online it is always advisable to get the most out of both your efforts and time since a lot of both will be required. With that being said the ideal situation is to 'tailor' a strategy that best fits your skill set allowing you to maximize your own productivity. Online marketing strategies are comprised of varying promotional tactics pulled together to achieve a certain goal. It is the sum of the results each tactic yields that helps puts you closer to that goal. The aim is to best coordinate your efforts so you are working smarter and not harder.

Let's examine how to best put together a strategy that will reflect your skill set and allow you to be as productive as possible when working online.

Determine Your Strengths and Weaknesses

What are you good at and enjoy or perhaps even what do your financial resources limit you to! How does your particular skill set match up with some of the many available marketing tactics employed on the internet? Look also into any costs that may be involved and determine if it is a comfortable fit with your budget.

What you are doing here is 'ruling out' any tactics or techniques that are not a good match for you or for your business intentions.

Find/Develop/Master Tactics

Discover or develop tactics that work best with your skill set and resources and fine tune these methods! Realize that tactics are merely the measures you take to get a certain function or job completed successfully! Consider each simply a component of what will be your overall marketing strategy when working online!

For the time being it is simply a matter of developing and perfecting the tactics that get you the best results.

Efficiently Coordinate Your Efforts

Here is where you will 'pull together' those tactics you have selected that work best for you into a cohesive and more encompassing plan or strategy. How can you best implement and utilize each tactic in a way where one compliments the other? From here what is the most time and labor efficient manner in which this can be done. This is the system you want to achieve.

By coordinating your efforts and being mindful of staying within your budget you will stand a much better chance of achieving business success on the internet!

The online marketing strategy you use is a personal choice that should be made based upon your own skill set. The key to working online is efficiency and effectiveness and this is something you want to aim for in any strategy you put together. If you have strengths by all means use them while also trying to avoid your weaknesses as well! As the discussion above hopefully demonstrates, developing online marketing strategies involve more the use of common sense. By pulling together individual promotional tactics that work best for you, and in a coordinated fashion, you can develop a workable and effective strategy. Simply be mindful of your own skill set and the goals you have established for yourself online!