How to Increase Traffic Easily and build your Biz Opp (Part 6 of 18)
Business → Marketing & Advertising
- Author David Peterson
- Published November 27, 2010
- Word count 714
Website traffic boosters you need to know about
It is said that there are two factors that are proven to boost your Internet marketing by giving you as urge of website traffic. These three factors are content, targeted traffic and high conversion rate.
Creating quality content for websites can be quite simple. As long as you know the steps to use and how to link them to your site, then this will prove to be a difficult problem for you.
Getting targeted traffic requires a little word. But by using your contents, you will be able to do this easily.
Higher conversion rate will soon follow are you got both content and traffic to your site. Quality content can bring targeted website traffic. And with the targeted traffic comes the high conversion rate for you and your website.
Of all the three factors, you will notice that getting targeted traffic is the one not easily attained.
The bulk of you effort should be with getting pertinent inbound link and publishing your free articles on websites around the Internet.
The quantity of traffic driven by inbound link and article is less than that driven by search engine or directory. However, targeted traffic is easier to be converted. That is why it is better to put more time in getting inbound link and writing articles.
One of the more crucial component of online marketing is to understand your website traffic’s combination. It can tell you what your customers want, what they do at websites they visit and the actions they want done.
If you have a deeper understanding of what you are creating, you will be able to make some good tactical and advertising decisions. This is not only for your website for for your whole business as well.
Along with the three essential factors of website traffic marketing, there are other important factors you should consider.
The most and the least visited pages.
The different pages of websites are made for a reason. But then, you cannot expect them to work in the very same way. There will always be the more popular and the least favorite ones.
The popular ones should give you an idea what to offer more. While the least visited ones should be reviewed and given much emphasis. Figure out what that page is missing and what you can do to change it.
Statistics.
All hits should be recorded once a visitor comes into your site and clicks on an image or text. Using this, you can tell the time spent per visit and if your site have somehow hled their interest.
When you see that you are getting a lot of website traffic but the time spent on your site is not even more than a minute, this is something you should look over. There might be something wrong with your site.
Main entry and exit pages.
These are huge reminders that not all your visitors arrive through your home page, so you need absolute navigation on every entry point to your site.
If people are leaving from pages that you do not want them to, maybe you must have stronger calls to action in those areas.
URL referral.
This should tell you what search engines are giving you traffic. This will also tell which of your marketing and linking strategies are running.
You are also able to tell which sites have links to you that you do not know about. Overall, this is a great way for you to send out appreciation notes to them.
The search for keywords and phrases.
When your site is listed on the search engines, they will tell you what the hot searches are for your type of business. Pay close attention to this because some of what they have to say might surprise you. You already may be popular in the search engines but you do not have any idea that you are.
Knowing about these things will also be relevant for future references.
To be able to maintain the website traffic that you are getting, you have to also maintain the time and work needed on your part. Once you get in the flow of things, you will not find it difficult anymore. All you need is enough knowledge and patience.
Dave Peterson is the Author of Optimized Marketing Domination and Contributing Author of SEO Marketing
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