Cold calling is an age old method, and people are simply repelled by it now. When you are planning to make a sales pitch, there is no point annoying prospective customers this way. People are busy with their day-to-day lives, and calling them in the middle of their work hours is irritating to say the least.

Expert marketers at various organizations understand that cold calling does not work anymore, and are now relying on internet marketing tactics to promote specific products and services. There are good and bad ways to market specific products to target customers- and cold calling is one of the worst marketing techniques.

It's easy to understand that the efficacy of cold calling is highly questionable. In fact, expert marketers all over the world are now recommending Pay Per Click (PPC) and social media marketing services in order to target specific audience on the worldwide web. PPC advertising and social media marketing services let you target specific demographic groups.

It's easy to tap into potentially unsaturated markets through cold calling, but doing so can lead to a loss of trust in the brand or product in a short span of time. It's a great idea to have an opt-in list on your web portal. At the very least, you will be able to establish a certain level of trust that way.

Permission marketing tactics and opt-in lists are all too popular among marketers now. Being creative with text, graphics, and animations on the site is important to make people join opt-in lists for newsletters or anything else.

The answer to a question like 'Is cold calling unavoidable?' is mostly no.

The answer to the question 'what is the best way to find clients without cold calling' is that, Instead of unfocused marketing methods like cold calling, you can opt for:

1.Pay Per Click advertising services to help you target people according to age, gender, location, area of interest, etc.

2.You can use social media marketing services to increase the visibility of your offerings on the internet to find customers where they are most likely to stop by and make a purchase decision every now and then.

3.With the help of opt-in lists, you can ask people to register for product updates, newsletters, contests, discount offers, etc.

4.In order to establish your authority in your niche, you can use white papers. This results in the exponential growth of back-links to your website. Getting people to make a purchase or try an opt-in list becomes easier when they visit your website.

5.Designing widgets to let people use them for free is a technique that can help you get tons of visitors-

a.There are several websites that get most of their traffic through back links placed on widgets.

b.Whether you are selling an insurance policy or offering travel services in your city, there are scores of bloggers and webmasters out there who are ready to place a well designed widget on their sites.