Understanding Banner Stands

BusinessMarketing & Advertising

  • Author Chris Harmen
  • Published October 31, 2010
  • Word count 1,076

Banner stands range widely in variety, but all share some common elements. They are characterized by being very lightweight, portable, and small relative to complete display solutions like a full-sized booth. Their usual function is to highlight an existing display, as they don't tend to have maximum impact when used alone at an event. However, they can be used in innovative ways as table top displays or when crowds are thick. To utilize them for maximum effect, you need to understand how one type differs from the other.

Banner Stands Basics: Material

One of the major advantages these table top displays have over other larger options is their versatility. They can be made from a wide range of fabrics, plastics, or weather-resistant materials, permitting them to be used in different conditions. Vinyl is the most common choice, as the plastic derivative is very durable. They can hold almost any image or words that you'd like displayed. However, they can become reflective in some lighting conditions, and they do have a permanently shiny surface.

Fabric shares some of the benefits of vinyl, but may be less durable. They never become shiny, but they may become dirty. Vinyl can be wiped clean; caring for fabric is more difficult. There is limited ability to wash fabric signs in a washing machine because of metal connection points between sign and stand. Outdoor banner stands use weatherproofing to ensure that the elements can't hurt the sign.

Different Supports For Different Needs

There are several ways to support banner stands when used as table top displays. Each is designed to be freestanding, but some offer durability and stability when compared with others. The X style is typically the most stable. It involves a frame shaped like an X, with four connection points for the actual sign. When added to trade show stands, these resist being tipped over, and are generally wrinkle-proof. L-shaped supports are slightly less efficient. They have a base, and a single pole that supports the actual material. Signs supported this way may warp or be difficult to read as the material is harder to secure.

There are high-tech options for banner stands as well. Retractable options allow for easy carrying, as they can simply be pulled up when they need to be used. However, the retracting mechanism can cause some wear and tear on the actual fabric or vinyl, leading to a shorter lifespan. In addition, they are not easy to change: the entire sign must be replaced. But they can be printed on two sides for greater versatility. A scrolling style expands on the retractable idea, but instead uses a motor to have a constant scrolling option. The sign is essentially looped around, adding eye-catching motion to the printed message. Again, scrolling can reduce the lifespan of an actual sign, but they can be replaced.

Tailor Your Signs To What Your Trade Show Stands Need

Their small size and easy portability are what make these exhibits unique. They can be customized to virtually any size, which means they can also be customized to any budget and any design need. Understand what these table top displays can do, and you will be able to choose the perfect design for your needs.

Banner stands range widely in variety, but all share some common elements. They are characterized by being very lightweight, portable, and small relative to complete display solutions like a full-sized booth. Their usual function is to highlight an existing display, as they don't tend to have maximum impact when used alone at an event. However, they can be used in innovative ways as table top displays or when crowds are thick. To utilize them for maximum effect, you need to understand how one type differs from the other.

Banner Stands Basics: Material

One of the major advantages these table top displays have over other larger options is their versatility. They can be made from a wide range of fabrics, plastics, or weather-resistant materials, permitting them to be used in different conditions. Vinyl is the most common choice, as the plastic derivative is very durable. They can hold almost any image or words that you'd like displayed. However, they can become reflective in some lighting conditions, and they do have a permanently shiny surface.

Fabric shares some of the benefits of vinyl, but may be less durable. They never become shiny, but they may become dirty. Vinyl can be wiped clean; caring for fabric is more difficult. There is limited ability to wash fabric signs in a washing machine because of metal connection points between sign and stand. Outdoor banner stands use weatherproofing to ensure that the elements can't hurt the sign.

Different Supports For Different Needs

There are several ways to support banner stands when used as table top displays. Each is designed to be freestanding, but some offer durability and stability when compared with others. The X style is typically the most stable. It involves a frame shaped like an X, with four connection points for the actual sign. When added to trade show stands, these resist being tipped over, and are generally wrinkle-proof. L-shaped supports are slightly less efficient. They have a base, and a single pole that supports the actual material. Signs supported this way may warp or be difficult to read as the material is harder to secure.

There are high-tech options for banner stands as well. Retractable options allow for easy carrying, as they can simply be pulled up when they need to be used. However, the retracting mechanism can cause some wear and tear on the actual fabric or vinyl, leading to a shorter lifespan. In addition, they are not easy to change: the entire sign must be replaced. But they can be printed on two sides for greater versatility. A scrolling style expands on the retractable idea, but instead uses a motor to have a constant scrolling option. The sign is essentially looped around, adding eye-catching motion to the printed message. Again, scrolling can reduce the lifespan of an actual sign, but they can be replaced.

Tailor Your Signs To What Your Trade Show Stands Need

Their small size and easy portability are what make these exhibits unique. They can be customized to virtually any size, which means they can also be customized to any budget and any design need. Understand what these table top displays can do, and you will be able to choose the perfect design for your needs.

Chris Harmen writes for Skyline, a leading producer of trade show stands. Skyline also offers banner stands and a number of other customizable pieces to enhance your trade show experience.

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