When some people related to the medical industry (doctors, nurses, and even some patients) were surveyed about the prevalence of websites for physicians in the internet, one of the opinions that was easily noticeable was that they were not too happy with the way that websites are constructed.

People have quite a number of complaints about websites which they believe are turning away potential clients and other visitors. Many think that if the designers of these websites for physicians would fix the two factors described below, then more and more visitors would come and stay on the site. This would be a major boost as these new visitors could easily become new clients for your practice. Hence, it would be important to focus on these two factors when doing websites for physicians.

The two factors that need to be focused on are:

Ease of Use

One of the chief complaints of visitors to websites for physicians is that they are not easy to use. Several factors that contribute to the difficulty of use of a website include: Difficult navigation tools, hard to read fonts, very bright colors, and dull or boring content that is too long or too wordy. People say that all of these would contribute to making visitors exert unnecessary effort just to get to the content.

They say that it would be much more enjoyable for a visitor to go to a site where everything is intuitive and comfortable to navigate, read, and use. In short, you must allow your visitors to go to the part of the site that they want to visit without any hassles. This could be done my making navigational buttons and structures easily accessible and defined in their directions.

A cautious approach must be taken during the design of your website. A site must be eye-friendly and content friendly so that your visitors do not have a hard time in digesting whatever is written or included in your website.

For it to be eye-friendly, avoid using colors that are so bright and overwhelming that they make it hard to read in a monitor; neutral colors are best for the background. Also, be aware of the colors used for the font and the background so that you keep the contrast from being too extreme. Lastly, ensure that your content is concise enough so that it captures the reader’s attention.

Comprehensiveness

Another factor that needs focusing on is comprehensiveness. People want to have all the information on the website and not have to go to outside sources to learn more about what you are promoting.

Make sure that material put up in the websites for physicians is written well enough that the reader can get all the information that they want without leaving your site. This ensures that they stay on your site and do not have to go to others which may lead to a loss of clients.

Of course, these two factors alone are not enough to make good websites for physicians. However, it is a good starting point.