If your website has been built in a unique manner, there are chances that it might face some problems while you are promoting it on the search engines. Every website; be it a simple two page website or a complex brochure website, needs some design aspects to be able to achieve high search engine rankings. If you have launched an SEO campaign for your website, with the help of a well designed website, you will be able to make the most of it. When you are building a website for your company, keep the following points in mind.

The size of your website is an important consideration for search engines. Search engines love the websites that have a lot of content. This means that if your website has less content, it might just not be able to rank high on the search engine rankings. There is a possibility that your competitor has a website with numerous pages. In this case, he will take away more points than your website. Think about adding some additional content to your website so that it can get more visitors and thus a higher search engine ranking.

Your website might appear more pleasing with the help of some graphics however, such a website is difficult to optimize. It is a fact that the search engine robots are unable to read the text written within graphics and animation. They might just see a small amount of text and as said above, small amount of content will never get you higher rankings. If you do wish to put in a lot of animation and graphics, make sure you have an HTML version of the website as well that your visitors can see. This way, the search engines would be able to crawl through your website and give it a higher rank and the visitors too would be able to see a nicer side to your website.

If the content database on your website is ever changing, some of the pages might even go unnoticed by the search engines. It might be that the URL of these pages is too long and has characters like? # & %. The search engines generally find it tough to keep a track of these difficult URLs and thus are not able to offer you higher search engine rankings. To get rid of this problem, create a site map for your website so that the search engines know that you have some permanent content too on your website.

The name of your website also matters a lot. Keep this golden rule in mind before you get your website designed. You can choose to make your business name into the name for your domain or choose a name that is easy for the visitors to comprehend and remember. This will help you provide better SEO rankings. You can include the important keywords in the domain name.

Do not make use of frames. The trend of using frames is a thing of the past. You need to know that some of the search engines do not even support the frames. If you have put frames in the website, the visitors will not be able to see the content on your website.

Keep the information in your website up-to-date so that the users do not blame you for poor content. If you fail to please your visitors, you are missing out on some good search engine rankings. Changing content attracts the search engines and to be able to get a higher rank you can include new sections in your website or update the existing information.