A Drop Cards Marketing Strategy
Business → Marketing & Advertising
- Author Alicia Kellon
- Published November 16, 2010
- Word count 540
When you have an online business, online is not the only place that you can advertise; you can also use offline methods to drive traffic to your online store or website. You are going to learn about an offline method that is fun to implement. The method is $100 bills; they are actually drop cards made to look like $100 bills. If you are in favor of the $10 bill or the $20 bill, for example, this method will work for you, but remember that this strategy works best when you use the $100 bill.
These particular drop cards look like $100 dollar bills, not exactly, but they look enough like them to fool people. These cards are special because they do not just look like $100 bills, they also have a message for the reader. An example of a message would be, "Need more leads? Visit Your URL." "Need more reps? Visit your Website." The most likely answer to those questions from someone in a network marketing business will be, "Yes" which is the frame of mind you want them to be in before you show them your opportunity. You have put them in the mood to say, "Yes" because you gave them questions that have to say yes to, so they are more likely to say, "yes" to your offer.
Drop cards are meant to be left around and there are seven fun different tactics for doing this. Does it seem like you are always at the gas station? This is not an activity that everyone enjoys but after you read this you may look for any opportunity to be able to go to the gas station. Most people pay for their gas at the pump. This is your chance to do something with your cards. The cards will easily slide into the credit card slot at the gas station pump. In order for customers to put their credit cards into the slot they will have to take your card out. This strategy is genius!
The customer grabs the card and sees that it resembles a $100 bill; out of curiosity she will have to read the inside. If the customer is not interested in your proposal, the cards will most likely be dropped to the ground, which is fine because they are drop cards! There is always a steady stream of traffic to gas pumps so there are plenty of opportunities for another customer to see it and pick it up. Someone will pick up the card and take it with him sometime during the day. It's a strategy that can't lose.
Now you see how you will want to go to the gas station more than you are going now; you can even go to more than just your usual gas stations. Then your drop cards can be placed in several different gas stations around the city. Make sure that you place cards in more than just the one pump that you use to make this effort turn viral. You can also, if you know the people who own the gas station, place your cards on the inside of the store. Take some time to consider where you think this strategy would work, then you will have even more places to spread them around.
Drop cards are a marketing method that can help you spread the word about your business offline. To discover more offline marketing methods visit expert network marketer A. D. Kellon’s website.
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