We first heard of the Ugg brand back in the 90’s when they first became popular in Southern California with surfers. Back then they were affectionately nicknamed the ‘ugly’ boot but these days the Ugg name is associated more with stylish, comfortable, distinctive footwear and ‘ugly’ is not in our vocabulary when we describe this must-have brand.

As a ‘Brand of the Year’ winner by Footwear News magazine, Ugg have not let the grass grow under their feet and have seen unimaginable success with their classic suede sheepskin-lined boots in their tall, and short and even shorter versions – all this seems set to continue. But what else have Ugg been doing to live up to its title? What else is available from this stylish footwear label? Are the rumours of a fantastic new brand extension true?

It doesn’t seem very long ago that we first witnessed the trend for the Ugg boot and as with a lot of things, we saw celebrities wearing them first and wanted to copy and look that great ourselves which sparked a fashion trend for the ultimate winter footwear. You will be pleased to know then that Ugg have extended their brand in recent years and have branched out with a whole host of other fabulous footwear from sneakers, womens sandals, flipflops, wellies, and slippers. All the shoes are well-made and carry the Ugg label of authenticity. The wellies are right on trend and are available in tall and shorter versions and range in colour from silver and gold to ocean blue and violet, all come with the sheepskin lining we all associate with Uggs.

They’ve also started producing a clothing line of luxurious cashmere mix womens knitwear and must-have mens jackets. They also have a range of gorgeous handbags available in leather and suede, all fur trimmed. Choose from the ‘Messenger’, the ‘Tote’ the Overnight’ or the ‘Shopper’ – it’s a hard choice. Last but not least, we should mention the hats, gloves and scarves which we can assure you are as warm and toastie as their boots!

Deckers Outdoor Corporation currently manufactures Ugg Australia (along with 5 other big brands) and from 2011 they will be responsible for sales and delivery as well. Deckers is a foorwear manufacturer based in Goleta, California in the United States and the company was started in 1973 and it is down to Deckers that the Ugg brand is enjoying such longevity.

One particular area of brand extension which has had a dramatic success if the childrens footwear from Ugg. The makers of these boots and shoes for little feet have been very busy in recent times as every little lady and young master longs to look cool and trendy and the Ugg range for kids delivers that in a neat little (sometimes very colourful) package! Parents want to know their childrens feet are going to be warm and dry in the autumn/winter months and the authentic sheepskin lining that many of the shoes have gives mums and dads that piece of mind. There’s something for everyone, from infants to big kids, boys and girls and babies will be putting their best foot forward with pride!

News is spreading fast about these new lines of footwear and clothing as the Ugg name is associated with quality and comfort and it goes without saying that the extended range is equally high in quality and stylish and maybe people want something a bit different to the classic Ugg boot this winter – there are Ugg wearers everywhere, though admittedly, copycat boots are very popular too, mainly because of cheaper prices but its best to check the back of the heel for that authentic Ugg Australia label to know where they came from.

So watch out for the new ranges from the Ugg brand, there’s bound to be something for you and indeed the whole family.