Offline Advertising That Makes People Stop and Listen
Business → Marketing & Advertising
- Author Alicia Kellon
- Published November 7, 2010
- Word count 566
A method of offline advertising called drop cards are amazingly effective. These cards are so good as an advertising method because they look so much like $100 bills they grab people's attention and force them to read them. Although they are not real $100 bills, the message that is printed on the inside which tells people about your website implies that it will help you make real $100 bills. Junk mail can be used as a means of spreading these cards to the people who may appreciate them.
An example of offline advertising in junk mail form are the credit card applications you receive. In these envelops they give you a convenient envelop for you to send your credit card application. You must have noticed instead of "place postage stamp here" is the message, "No Postage Necessary If Mailed In The United States." These are the envelops that you will take advantage of. You're not going to send the application in; you are going to put a drop card in there and mail it to the credit card processing center which will be a mail room.
Why on earth would you mail a drop card to the credit card company that wants your business? This offline advertising method has such great potential because you do not have to spend any money on postage and you know where to find targeted prospects. People who work in mail rooms have to put up with the heat all day and all week and they are just not that happy to be there doing this job. For the privilege of working in these hot places they are paid a small amount of money.. This is why you want to entice these particular people with your business opportunity. Tailor your message to these people with a message such as, "Fire your boss. Be financially free! Visit website." This method works on those who are working in the mail rooms of America and you should receive a few interested looks at your website.
Newspapers also offer an opportunity for offline advertising; not by placing an ad, but by placing a drop card inside them. There are newspaper stands everywhere, in gas stations, in malls, at airports, at grocery stores. There are also free magazines such as Auto Trader and real estate magazines; these will work, too. Right after the newspapers are delivered is the time to perform the activity of placing a drop card in each paper before anyone has a chance to buy them. You can do this with the free magazines, too. You could do this one strategy all month and never make a repeat appearance at any of the places you have been to.
If you fly a lot you can take advantage of being on an airplane for offline advertising; a Sky Mall magazine has been placed in the backs of every seat. Sky Mall magazine is contagious because there isn't really a lot to do on an airplane and Sky Mall magazine is a way to pass the time. After reading your drop card there is plenty of time to ponder whether their lives are going the way they want them to and if your business opportunity would be good for them. The same thing happens with newspapers and magazines. People are already casually reading or searching for something. What you have to offer may be the answer they seek.
Offline advertising methods are great for spreading the word around town about your business opportunity. To learn more about how to use drop cards visit expert network marketer A. D. Kellon's website.
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