There is no doubt that now these days, every thing is operated though computers. People now shop through the internet; they order food through internet, pay bills through internet and take admissions through internet. These are just few examples to show that the power of internet and its value in our lives has grown so much.

So, this is quite obvious that marketing has also now days are done through internet only. SEO has changed the way of promoting the business whether it is small or large. SEO which is referred as Search Engine Optimization promotes the website of the company through the internet. But we often make mistakes or I can say that we ignore certain important points which then do not gives us the desired results. In this article, let us try to find out that what common mistakes people or SEO professional end up making in their marketing strategies.

Content of the webpage is extremely important and within those webpage keywords plays very vital role. This is very important that content writers do include important keywords in the content to maximum because that’s what will ultimately help in bringing the traffic.

Many a times it happens that there are no key words in the URL but actually there should have at least one keyword in the URL. And if this is ignored that it becomes little difficult to give high ranking to your website.

People generally do not think of mentioning keyword in the title tag which is again a very common mistake that most of the SEO professional make. There are many websites which has a title of ‘Home’ in their home pages but actually one must target keyword in title tag because this can make a big difference in the efforts to promote the website.

Sometimes the content of the webpage is too complicated that the user tends to lose its interest in reading the webpage. The content of the webpage should always be simple and the information should be complete and correct.

Above are just few examples to throw some light that small changes can make a huge difference and can give you better results. SEO is surely a responsibility and a lot depends on it for the growth of the business. But by keeping few important things in mind, one can definitely make the better use of search engine optimization.