Use Resources Available to Get to Know Your Customers
Business → Marketing & Advertising
- Author Kristie Lorette
- Published November 14, 2010
- Word count 352
The goal of your marketing message is to get your customers to buy the product or service you offer. How well you know your customers is the first step and a vital factor to writing marketing communications that speak directly to your audience. Getting to know your prospects and customers is easy when you use two primary sources.
Present Customers
It is an advantage for businesses with existing customers, which can provide the groundwork for gathering information. You can take one of two approaches to do this.
• First, an informal approach, while talking to your customers either in person or over the phone, you may ask them quick questions.
• Second, the formal approach, you can send out survey forms to your customers to gather the information you need. If you choose to go this route, come up with 10 to 12 relevant questions--questions that have a purpose. A business coach for example, whose target market is high net worth executives, may include questions on household income, profession and title. A survey question for a private school may also cover income of a household with children. Surveys should be short and simple to complete with multiple choice questions mixed with open-ended questions. For ideas on how to create and send out a survey, visit one online site that offers free surveys, Survey Monkey. You may also draft your own and simply send it to your customers. Include a self-addressed and stamped envelope to ensure they return the survey.
Future Customers
Information does not only come from existing customers, especially if you don't have a customer base yet. If you are just starting out, you may find information about potential customers or groups of customers with the help of available survey results. The Small Business Administration (SBA) or the U.S. Census Bureau provides survey results to the general public and may be available online.
Another resource that is free and contains detailed information about your target market is the results of surveys conducted by market research firms, organizations that provide products or services to the same industry or customers, or surveys conducted by your competitors.
Kristie Lorette is a marketing copy and content expert who works with small business owners and entrepreneurs who struggle to market their business effectively to attract the right clients on a consistent basis. For more information, visit www.actionmarketingcopy.com.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Digital Marketing
- Airbnb Guest Favorite Badge: A Must-Know for Hosts
- Market Research vs. Consumer Insight: Understanding the Difference and Their Impact on Business Success
- Unveiling the Dynamics of SEO Services: A Comprehensive Guide
- DIGITAL MARKETING: Benefits, Strategies and Future Possibilities
- Local SEO: How It Can Impact Your Local Business
- How to Choose the Best Digital Marketing Agency for Your Business
- Why Gold Remains a Safe Investment in Kuwait’s Changing Economy
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- How AI is Revolutionizing Marketing: A Game-Changer for Online Marketers
- Exploring the Impact of Marketing Strategies on Public Image: A Case Study of Epson and Prince Andrew's Challenges
- The Power of Persuasive Copy: Techniques To Boost Conversion Rates