With those four words, the Nike Shox Shoes legacy was born. Nike signed Jordan to a $2.5 million deal for 5 years, plus royalties and other fringe benefits. Peter Moore created the first AJ Logo with a basketball with wings lifting it. The introduction of the Air Jordan shoes I turned the athletic shoe industry upside down. Before the AJ I, most Nike Air Max 2010 shoes were white, but the bold black and red styling of the Jordan I flouted this convention. The NBA banned the shoe from the league in response, but Jordan wore them anyway, racking up serious fines of up to $5000 a game. Nike, of course, was more than happy to pay these to keep the shoes on Jordan's feet and in the public eye. All this controversy and Jordan's spectacular numbers that year served to put the Air Jordan line on the road to becoming a household name.

Throughout the entire meeting Jordan was reported to seem disinterested and bored, but as he and Falk left the meeting, Jordan said to his agent, "Let's make the deal."

The video presentation featured slow-motion clips of Jordan's college career and some of his high-flying Olympic moves with a background of then hit music "Jump" by the Pointer Sisters. Cheap Nike Air Max Head Designer, Peter Moore presented sketches of Nike Shox Shoes, jumpsuits, and sports apparel, all in black and red. Michael's remarks upon seeing the designs were less than enthusiastic. He is reported to have said: "I can't wear that shoe, those are Devil colors"

Nike saw something special in Michael Jordan, though. They saw a chance, an opportunity. He was a champion with personality, charisma, and heart, and they were willing to put the company on the line. They knew from the beginning that he would be a star and wanted to help him get there. Finally, after much persuasion from his manager and parents, the reluctant rookie agreed to fly to the Cheap Nike Shoes in Portland, Oregon to view a special video presentation and proposal though he later stated in retrospect that he went with no intention of signing with Nike.