Articles can bring in tons of traffic if written with powerful marketing techniques. However, content that is not relevant to your reader's concerns will never turn into sales. Each and every article you write has to serve a specific purpose and speak out to your viewers. Learning how to write an article that captivates your audience will improve not only your sales, but your online authority as well.

When you put content online you are speaking as an expert on the topic. People are searching for your articles seeking solutions for their problems. If you can help with their problem they are more likely to check out your site and possibly make a purchase.

Here is a sample of how to write an article:

Introduction- Use your opening paragraph to catch the reader's attention. This is where you will state the purpose of your article. Tell them what you want to tell them. Make use of your keyword phrase here for SEO and relevance.

The Body- Here you give valuable tips and pointers for the problem in the introduction. Give helpful tips or steps the reader should take to see improvement.

The content of your articles body should be broken up. A good rule of thumb is that your paragraphs should be no longer than 2-3 sentences. This makes your article very scannable and quickly allows the reader to see if this is what they have been searching for.

Through out the content make use of numbered lists, bullet points and sub-headings where you can. Once again, this helps the reader quickly solidify that your article is the answer to their problem and makes the article more visually appealing.

Conclusion- This is where you sum up what you just explained and how it will benefit your readers. Give a call to action like "be sure to use..." or "I'm sure next time you..." Make it fit with the content in your autor’s bio box.

Authors Bio Box- Now you give a strong call to action for the reader to visit your site for more information, reviews or to join your newsletter.

Those who know how to write an article effectively get visitors to their sites and sales in their accounts. Strong content is just as important as a reader friendly layout for articles and has to be taken into consideration. Learn about your topic until you know it like the back of your hand and deliver your point across to the world.