Colleges and Demonstrated Interest
Business → Marketing & Advertising
- Author Mark Maiewski
- Published November 23, 2010
- Word count 465
How does an admissions office choose their incoming freshman class? A lot of
weight goes to the GPA, test scores, and high school course difficulty.
Activities, honors, service, and leadership are all important as well. An
interview and the essay give the admissions office a small glimpse of the
student behind the statistics. But what really sets a student apart for some
schools is DEMONSTRATED INTEREST.
Demonstrated Interest is the effort you show in contacting the college or
university beyond the norm. Each phone call and each email are logged. If you
visit, be sure to sign in. That too is entered into your admissions record.
Thank you notes for time spent at an event or request for specific
information about a major are other ways to demonstrate interest.
The National Association for College Admission Counseling states that
colleges rating demonstrated interest as "considerably important"
increased from 7 percent to 21 percent from 2003-2006. The last year data was
available, 2008, placed demonstrated interest above the interview and class
rank in importance. Admissions offices realize students are very busy and the
students will only take the time to demonstrate interest in their favorite
schools.
Some colleges rely on demonstrated interest more than others. Those schools
that want to develop just the right enrollment numbers and freshman class
demographics are more likely to offer admission to students that show
demonstrated interest. Offering admissions to students mostly likely to
enroll also raises a school's yield, a number used in college rankings.
Parents, the colleges don't want your interest; they want the student's
interest. Please be sure the student does all this work to demonstrate
interest. Any parent contact will not be logged as demonstrated interest.
Be sure the interest is genuine. Admissions officers are pretty smart and can
detect when a contact is being used only to increase the number of
"touches". Don't overdo the contacts, even if you can find legitimate
questions. You don't want to become the annoying applicant-you will
probably be the denied applicant.
Your very best application is the most outstanding way to demonstrate
interest. An application that screams "I spent a lot of time to give you my
best work" will become the most important part of your campaign to be
admitted to a particular school.
So if you want to be admitted to "My Number One and Only Best
University", find and take all opportunities to demonstrate interest.
Students, visit the campus, attend admissions and financial aid information
sessions, attend a formal campus tour, sign up for and have an interview,
meet an admissions officer at a college fair, a local presentation, or an
in-school visit. Remember to sign in every time you demonstrate interest even
if you know you are already on the mailing list. Your efforts just may pay
off in April.
Mark Maiewski has spent the last 10 years showing students how to
successfully get admitted to college and keeping parents out of deep debt by developing a workable plan to get it paid. For three amazing free gifts on how to get started successfully in the college planning process, go to Mark's website at http://www.collegeplanningvirginia.com.
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