Celebrity endorsements
- Author Thomas Strickland
- Published November 21, 2010
- Word count 516
Celebrity is one of these strange cultural things. People become famous, often for no particularly important reason except their ability to sing or play a sport well. It's always been around. In ancient times, top warriors and "entertainers" would rule the cultural roost. Today, we seem less impressed by real soldiers, preferring the Hollywood version. Anyway, for better or worse, these people are able to use their fame to influence their fans - that's one step away from fanatics whose intense enthusiasm leads them to dress and act in the same way. It becomes a kind of fame by association when you suddenly see people walking around wearing the latest styles shown on the pages of the influential magazines. Most of the time, this is fairly harmless. Manufacturers and distributors pay celebrities to endorse their products. The fans buy the products. If the products are good, everyone is happy. Sometimes the products are less than good and the celebrity's name gets dragged through the mud. Although not quite on the same point, Paris Hilton is being sued again. This time, a hair extension company paid Hilton to wear its product but, remarkably, she turned up on red carpets wearing a competitor's product. How sad for all involved given the names of the two competing products have now been trumpeted all over the news media for the last few weeks.
The most recent example is Justin Bieber. He's the latest baby-faced, teen sensation to step out of YouTube. And, wherever you look, you see pictures of him. What great skin! But, like all sixteen year olds, he's prone to the odd outburst of acne. So, moving with the cultural tide, one of the leading benzoyl peroxide products has recruited him as the new face of their anti-acne lotion. He follows in the tradition of Jessica Simpson, Alicia Keys, Katy Perry and others prepared to speak out in favor of this antibacterial. The marketing theory is solid like a rock. The target market buy his music and swoon over his picture. They will also want skin as smooth as his. They will buy this product. And, for the mild cases of acne, this will work out well. Benzoyl peroxide is a tried-and-tested way of dealing with skin problems. The addition of a moisturizer also leaves the skin feeling good.
But don't get too carried away by endorsement. Justin Bieber may be the best new kid on the block, but the product will not deal with the more severe cases of acne. Indeed, if you use it for too long, moisturizers or not, it can cause the skin to dry and peel. For the really dramatic outbreaks that will not respond to any of the other treatments you need Accutane. Like benzoyl peroxide, there are side effects if you don't follow the rules. But when you step up to the more powerful medications, you always take a risk to get the results. So, remember the name Accutane. It may not have the endorsement of Justin Bieber, but we think he would use it if he did get severe acne.
With over 10 years working as a professional journalist Thomas Strickland has contributed many interesting materials to [http://www.bodytreatmentsite.com/accutane-and-justin-bieber.html](http://www.bodytreatmentsite.com/accutane-and-justin-bieber.html) that many users around the globe regard as a benchmark for professional writing.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Tesla Lemon Law
- Mary Ferry Real Estate agent in Lakeland, Florida
- Essential Marketing Strategies for Small Businesses in 2024
- Top 10 Digital Nomad Destinations for 2024 with Cost of Living Insights
- AI and Nanotechnology: How Your Smartphone Could Soon Detect Health Issues at Home
- Top Emerging Trends in Quantum Computing for 2024 and Beyond
- Luxury Chauffeur Services: A Journey of Elegance and Convenience
- What Is Harmony in Interior Design, and Why Does It Matter?
- Acura MDX and Honda Pilot: Which one will you choose?
- How to Save Money Every Day With Promo Codes
- Fresh Paint for a Fast Sale: Here's Why You Should Paint Before Listing
- The Invisible Impact of Missing Teeth: Why Replacing Them Matters
- Detecting Dental Beauty: 5 Core Traits of a Beautiful Smile
- Timeless Toothcare: Dental Hygiene Tips for Seniors
- Saving Old Smiles: How In-House Dental Discount Plans Help Seniors
- Too Much of a Good Thing? Signs You’re Brushing Your Teeth Too Hard
- Why a Root Canal Might Be the Best News for Your Tooth
- 10 Techniques for Achieving a Lean and Efficient Supply Chain
- What is DuckDuckGo?
- The Role of Lighting Stores in Brampton: Shaping Spaces for the Future
- The Role of Commercial Cleaning Services in Auckland: A Comprehensive Guide
- Exploring the World of Chauffeur Service: Benefits, Challenges, and Best Practices
- Nerds and Geeks: They still live on!
- IQ Tests: History, Uses, and Choosing a Reliable Resource
- 8 Great Ways To Teach Kids About Oral Hygiene
- App Development as a Catalyst for Business Growth
- Costs of arranging a Mortgage in Spain
- TikTok and Instagram: Ways you will grow and learn.
- Mustang GT: Ford Motor Company is a Rising Force!
- 10 Ways to Transform Production Scheduling in Business Central