The sale is the key variable that defines the success of any business and become independent.

Its importance is such that if the expected results are obtained in a timely manner, the organization generated a domino effect that will drag their finances, their production, stock, membership, profitability, etc., As well as compromise the future or survival in the market.

If we want to increase sales there are several ways to take from the situation and condition who ask this question.

The reader will find the answer to position themselves in their situation and reflecting on the aspects detailed below.

Selling involves offering a service of needs or solving problems of others coincide with products or services you sell. But it means waiting to buy but we act effectively to achieve them.

While this concept is the essence and the value that should govern every action of the management who does should not be overlooked that the success is always measured in quantitative terms but surely in every period of time.

In the case of achieving and exceeding monthly sales goals consistently and providing satisfaction to customers and prospects, is the clearest sign that he is doing a professional management of the sale.

This is not just the result of having a good product or service, but the success in defining the way forward (strategy) and how to do it correctly (management methodology) so that may be.

That being the most important thing in any company wishing to achieve such success lies in the strengths that he has conducted and how management provides and generates its partners to carry them out.

Occurs when sales management does not achieve the minimum results expected, the first thing that comes to mind for drivers is "do a course" or "train the vendors" to learn how to sell more and better, or just nudge them a little by a convention.

In the rush to get the sales that are not achieved, and the financial situation is not optimal, is often resorted to shorter courses and lower market value, without delving into the most appropriate content and excellence and record of who carried out the activity.

To be truly effective training should be taught depends on the sellers is to provide content for its operational capacity. This includes key concepts and foundations to increase their fundamental knowledge of the profession and the skills and abilities that lack or do with mistakes as to acquire an efficient and effective performance management.

In addition to what previously described, the course will teach them to do what is defined as the "strategy" and "effective management methodology," i.e."the what" and "how" to perform efficiently and effectively to achieve consistency in quality and productivity of its management.

Conclusion

If the answer to the question in the title of this article has been answered, another question that also requires your response: what is it I'm willing to do it?

We know from experience that everything good in life has a price in money or in effort, which must be reversed if we really want to enjoy what we provide a product or service.

Who does not want to make good investments?

But before you decide what and how much to invest, there must be a clear concept of what is required and a strong desire to improve, refine or professionalize what is taking place. And if this is the defining aspect of the success of any business or activity, with more reason.

However, when it is not good decision makers often fail to be an investment into an expense because nothing will improve as a result of the election.

In fact, not a question of spending money and wasting time and human effort in something that does not provide what you want, no one thinks or wants that to happen. The issue goes to invest effort, time or money only on what will give us back some of what we bring into our investment and give us good returns over time.

An old saying reminds us that "what you pay" but when you think wisely before you invest in appropriate, effects and results obtained are consistent with what we wanted to achieve. "The order of the factors in the sale alter the result."

This means that the first investment to improve the management of sales would be in making a clear diagnosis of the current management that identifies the current operational impediments to achieving the results expected in each period. This may represent 3 to 6 hours of consulting with an expert.