For the success in online business press releases are potential SEO tools with the business owners. Be it a B2B service or B2C service, properly woven press releases are simply indispensable to popularize your business in a short span of time. Through the press releases you can promote your products or services to countless millions. The condition is you have to take care of the most important thing -‘keywords’.

SEO friendly keywords inserted in the press releases, make it easier to draw traffic towards the press release. Here is a surefire guideline to make your press releases perfectly keyword centric. Watch out!

Smart keyword centric press release guidelines –

• The keywords have to be perfectly in match with the press release main body; This is a crucial aspect that would make it easier for your press release to be found out by Google spiders. The keywords you are going to use in the headline or in the main body of the press release has to relate with the content of the press release. The keywords should be matching with the product or service that you have talked about in the body of the press release. There are a number of people who thrive under the notion that inserting any popular keyword will bring loads of traffic to the published press release. Get rid of this false notion if you have to make your press release marketing a success.

• Don’t flood the press release with unnecessary keyword insertions: By flogging in too much keywords you will destroy it. In any case the keywords should not be more than 20 in number.

• Keyword tool: Usage of keyword tool would be a great option for you. Make a thorough search of the keywords related to your service or product in the Google keyword tool. Get to know the specific and mostly used keywords related to your service. It would hasten up your search engine optimization process also.

• Regular check on the keywords inserted:You have to make it a habit to check the press releases which have already been posted. See the status. Try to guess the responses. You have to refine the keywords time and again if you are keen on getting the press releases noticed by the visitors. If you feel that a particular set of keywords is not working out properly to generate traffic then chuck them off. In their place insert new keywords that would produce result. To learn the magic of keywords, you need to regularly be in touch with the Google Adword keyword tool.