Why are back link building tactics so important? One way links are important to search engine optimization and they can mean the difference between success or failure for your blog. Probably the fastest and most efficient way to generate many high quality one way back links is to use a reliable blog pinging service. This should be part of any solid one way link builder strategy if you want a blog that delivers lots of free search engine traffic to your blog every day.

When you use a blog pinging service to notify blog directories, blog search engines and RSS feed aggregators that your blog has been updated, you immediately get high value one way back links to your blog from these sites themselves. You also gain a secondary benefit when some of their readers directly link to you from their own blogs and websites. This generates an almost viral, targeted and topic appropriate link building surrogate for your blog that starts to work on autopilot to build one way links to your website.

Traffic Generation through One Way Back Links

One way back link building is an important traffic generating strategy for two primary reasons. Firstly, one way back links from relevant, respected, and high trafficked sites give extra weight to themselves and to your website in search engine page rank calculations. This means if you get a lot of inbound back links from these kinds of sites you will gain a much higher page rank than if the links are coming from low traffic sites and those with unrelated content.

The higher your page rank, the more probability that your website will benefit from free targeted traffic from searches. Secondly, real human visitors, not just search bots, follow one way links. The more your link is displayed across the web on high traffic sites targeting a similar audience, the more interested people will click on a link to your site.

Blog search engines should be central to any one way link builder strategy. Bloggers regularly perform content research on blog search engines and if they discover useful blog posts, they are likely to link to them from their own website or blog. In addition to a link, you may also get comments, which can generate discussion about your blog and create buzz. Three of the most effective and high traffic blog search engines to attract people to your blog are Technorati, Sphere, and Ice Rocket.

RSS Feeds as One way Link Building Technique

The strategy that will tend to have the most impact on your link building campaign will utilize RSS Feeds. RSS stands for Really Simple Syndication and is simply an easy way to distribute and publish material on the web in volume. You can easily build RSS feeds into your blog that have your links pointing to your blog pages included in them.

Each time that your RSS feed is displayed on another website it counts as another one way back link to your blog. You can use RSS creation software to create RSS feed on your blog, however many blogging platforms already have RSS feed capability built in. WordPress is one such example. You just have to enable the RSS feed. Once you have done that, you will be able to submit your RSS feeds. Both platforms, Blogger.com and one of the most popular blogging scripts WordPress, have this functionality already built into them.

How to Properly use a Blog and Ping Service

These one way link builder techniques are possible by properly using a well built blog pinging service. Of course, you will need to write interesting and and some what exciting content. You'll need to also update your blog regularly for this technique to work. However, if you provide great value to your readers then blog pinging is a fantastic way to get the word out.

You want to choose a ping provider that allows you to ping multiple services from one web location. You could go to each ping service website but this is

a) totally unnecessary

b) extremely time consuming.

You want find a ping provider that pings lots of feed directories, search engines and RSS agregators from one easy to use interface.