There are two main ways of improving the content of your site.

Firstly you should research articles that relate to the niche you are targeting. Incorporate between 2 and 5 of your best keywords into an article.

See which of your items are among the best sellers. For example you might be running a business selling mobile phones. Your most popular product could be a particular make or model of mobile phone. Keyword for this could be "mobile phone review", "cheap mobile phones", or "Nokia mobile phone".

If the keywords that you use are among the specific ones that people type on to the search field, there is a higher chance that you would lead visitors to your site and have them purchase the product from you. This is what your goal should be so start writing that SEO article which will secure you a high site traffic.

When you are making the article, see to it that your focus is on the customer reading it and not on what the search engine crawlers think about it. But this knowledge should always be on your mind, the knowledge that you need keywords to please search engines too. Talk about the benefits that the customer can get from buying the product. Do not talk about yourself or your company. Always concentrate on the product and the customer. Be specific about what the product will do for them.

Carefully incorporate your keywords into your article so that it makes sense. The primary keyword must be found in the article title and it should also be in the first few paragraphs. The standard formula is to use the keyword once for each 100 words. Your keyword should not appear too often. Make sure it appears natural.

Your article has to be interesting and understandable. Think of what your customers may wish to ask regarding the product and try to give them a good feeling about your company. This will prepare them to go into the sales portion. Your customer should be about ready to buy the product by the time they click through to your site.

Writing an SEO article does not have to be burdensome. Just put yourself in the boots of the customer and think about what they would enjoy reading.