First, always keep in mind that your content is the most important factor. You need content that is unique, well-crafted, and easy-to-understand. The content has to concentrate on the primary keyword that you have chosen. There are some articles that you can find on the internet which seem to focus too much on the keyword that they are trying to promote. This results in a low-quality article and it no longer because understandable nor informative. It is not right to over-stuff your content with keywords. Search engine spiders recognize this as spamming which is contrary to what you are trying to do for your business.

The second thing that you need is a network of good quality back links where the keyword phrase that you chose is also the link. When choosing which sites you want a link from, think about whether they have a good reason to do this. Should there be none, chances are that you would not want the link from that site. In order for the links to count they must contribute a positive impact to the rank of your website.

When you do link building, think about quality over quantity. This should be the primary objective since most good site masters will tell you that a single authoritative link has a greater impact than several low-quality ones.

You also need to constantly update the selection of articles that you have. You need new and fresh content to improve your website’s ranking. A good frequency is around two new articles per week. If the content of your site is not something that frequently changes, it would help if you include a blog as one of your pages since search engine crawlers are always looking fro fresh text. You should do the blogging at least three times a week to keep it updated.

Keywords should not be placed on images since the crawlers are not able to detect this. Rather, you should input keyword-dense captions when working with images.

Videos are also a great way to gain site traffic. You can have them hosted on YouTube or MSN. Remember to add keyword-rich text as description of the video.

These are just several of the tips you need to follow when conducting SEO.