Amadeus Consulting Discusses Balancing Images and Text on Your Website
Computers & Technology → Search Engine Optimization
- Author Lisa Calkins
- Published November 27, 2010
- Word count 686
It can be quite a challenge to design and create custom websites that are both informational and graphically appealing; it is something that our company is always reviewing. As we have discussed, each of these principles is so important, but how do you find a meaningful way to represent both? You can probably see where this is headed. These two principles consistently show up in the research we do and we have found that balance is the key and learning your priorities can help you get there.
What we will discuss today is identifying your design priorities, your business needs, and the actual design principles that can help you achieve that design balance in your website design.
What are your priorities?
There can be many priorities of a web page: information, action, search visibility, emotional response, etc. These different priorities yield the need for custom graphics or text.
For instance, something we specialize in is search consulting services. This means that when we design and write our web pages, we have to keep in mind specific keywords and goals that drive search engine optimization best practices. Overall, this means that more often than not, we are extremely text focused, and can lose sight of the need for images. Information as a priority is usually the number one reason anyone creates a web page, and it is definitely more text driven than image. This is why you see so many text-heavy websites.
Action and emotional response, can be aided by use of text, but are usually represented by images. Think about the many articles you have read about something going on in the world. While the text tells you the information, how often does it not solidify till you see the image associated with it? This speaks well to the idea that a healthy balance between the two is key.
The basic rule about this is, determine your priority and then make sure your counterpart can increase the impact of the priority.
The Pendulum of Design
One of the important things that we have realized when we design websites for our clients, or for ourselves, is that there is an overall balance, a pendulum that goes with bringing both text and images to the table. Since we discussed your priorities above, you’ll know that there is an overall balance between text times and image times.
Times for more text-focus
• When you are more information focused
• On deeper pages within your site (i.e. not the homepage)
• Need to give people in-depth information about your company
• When you are driving your search visibility and conversion optimization goals
Times for impactful images
• On the homepage of your site
• When you are more impact focused (branding focused)
• Wish to elicit an emotional response
• Principles: Balance and Rhythm
Alright, let’s get down to the design aspects of this. Here are some helpful elements to keep in mind when designing your custom website.
Balance – Means how much visual weight every aspect of the page has. The text, the pictures and headings all carry a weight. They depend on the size, darkness or lightness and the thickness of the lines. Ask yourself whether you are going for symmetrical balance (even distribution to the left and right of the center) or asymmetrical balance (arranging unlike elements of equal visual weight to each side of a page).
Rhythm – Rhythm is the pattern you create by repeating elements of your design. This is a principle that goes along with branding concepts. Making sure that graphic elements of your branding are incorporated consistently throughout your design will make it feel balanced. This means that if you have a consistent way that you handle your text vs. image, it’s probably best to apply that across your website.
So as we have learned, these are the critical elements to bring to your next graphic design project, web page design, or rich Internet application design. Feel free to follow up with our team on our own web design services, or leave a comment below on the best ways you have found to balance your text and images.
About Lisa Calkins
Lisa Calkins, Amadeus Consulting's CEO and Co-Founder, is also the Director of Creative Services. Lisa is dedicated to the infusion of creativity into every aspect of Amadeus Consulting, including our custom software application design.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Why is SEO for businesses on the Wirral important
- Search Engine Marketing: Unleashing Its Power for Your Business
- How SEO Can Improve Your Business?
- Mastering the TikTok Algorithm: 15 Strategic Tips to Amplify Your Video Views
- SEO Myths - Separating Fact from Fiction and Avoiding Common Pitfalls
- How To index Your Backlinks Using Twitter
- The Advantages of Outsourcing Your Payroll to ADP Payroll Processing Services
- Find Your Perfect Job or Top Talent with Premier Staffing Agency
- Connect Printer to WiFi: Step-by-Step Guide for Seamless Printing.
- Will AI Replace SEO?
- Artificial intelligence and its role in SEO positioning
- Navigating the SEO Landscape in Dubai: Key Considerations When Hiring an SEO Expert
- How AI Can Help Optimize Content for Voice and Visual Search
- How Can AI Help Automate and Improve SEO with Link Building?
- 7 Common SEO Mistakes That Companies Should Avoid at All Costs
- What is Free Online Reverse Image Search and Its Benefits - Full Guideline
- How to Make Money With SEO
- The Crucial Role of SEO in Content Discovery
- How do I apply SEO to my Google site?
- Top UI/UX Myths Debunked in Detail
- High-Quality White Label SEO Reseller Services
- Exploring Digital Marketing Trends in 2023
- What is web accessibility and how to make your small business website accessible
- Shield Tunneling: Air-Cushioned Slurry Balanced Shield Machine
- Reno SEO Uncovered: The 10 Essential Factors for Online Success
- What Are The Steps To Optimize A Dental Website To Increase Its Traffic Rate?
- Why UI UX Design Matters for Your Website's Success
- Digital Marketing
- Get More Business as an Electrician with Vancouver SEO Agency's Certified SEO Experts
- Priorware Solutions - Delivering High-Quality Custom Software Development Services in the USA