Search engine optimization marketing has dramatically increased in popularity, in part, due to the increase in demand for a share in Internet advertising and the potential revenue it brings. Ninety seven percent of consumers, according to research, will find out more about a product before they will buy it. The numbers are staggering and indicative of the importance of ensuring your website's products and services are recognized by the search engines.

Pay per click ads, banner advertising, video interactive marketing, email marketing and search engine optimization or SEO are some methods of Internet marketing that are widely used.

Let's focus on Search engine optimization. The goal of SEO is to drive traffic to your website so that it can get high ranking on search engines. This is attained through on-page and off-page techniques. Either on your own or through the use of an SEO consultant, a steady and long-term SEO plan pays off in dividends when implemented properly. In essence, a website will miss out potential sales when it is not noticed in the search engines.

If you use proper SEO methods effectively, your potential clients are actually searching for you online. Traditional marketing methods include mentioning your website with the hope of making your prospects aware about your existence so that they will visit your site. With SEO marketing, your targeted clients are actually directed right to your website instantly. What's more, the customers that are directed to your website are most assuredly high-quality leads. This means that these are those who will be your potential buyers. SEO marketing is by far the best method you can use to drive traffic to your website.

But how much will be paying? Unlike traditional advertising methods, like print, your costs don't increase based on the size of your audience. For example, in traditional marketing, if you advertise in a magazine, they will have different price range depending on how big your ad will be and how many audience you will be targeting. So if you want to have a full page add and you want to target 20,000 audience, you will be paying more. The advantage of search engine optimization marketing is, your costs are to get ranked higher and aren't tied to how many clicks you get.

You might think, we've always conducted our brand marketing through traditional marketing mediums, such as TV, print and radio. Although these are certainly reputable aspects of marketing, a defining shift in the power of local shopping has moved online. The number of Internet savvy consumers are growing daily.

If potential customers couldn't find your business when they type in their search keywords while doing their online research, then they are being directed to your competitors' websites by default. Quite simply, you cannot afford not to get your business online and move a large portion of your marketing budget to search engine optimization marketing methods. Both your rankings and your sales will increase!